The Importance of Brand Consistency Across Social Media

Jan 18, 2011 by

We’ve been having great conversations lately about why having a consistent user name across social media platforms is so critical in today’s world, especially as it relates to brand recognition and messaging.

It’s become a cliche these days to say that “everyone on the Internet is a brand,” but the simple fact of the matter is that that’s a true statement.  And just like it’s important to have consistency in messaging offline, it’s almost more critical online.  Why?

Brand Consistency

Offline a company, at least a successful one, would never allow it’s name to be used in varying forms whether in it’s logo, mentions in the newspaper, or even how employees answer the phone.  It would not make sense to see John’s Acme Shoes on the sign outside the store, then call the store something else in a newspaper ad or the phone book like Hunter’s Acme Apparel, for instance.

Online is no different, and possibly just as important.

With the number of new websites popping up on the Internet each hour, consistency becomes essential.   We couldn’t be the Dallas Public Relations firm Claxton Creative in the domain of our Website and then say our name is Creativity by the Claxtons.  While with those two terms still seem to be the same, Google doesn’t agree.

As you can see, the results are quite dramatic.

With certain keywords and content on your site, you might eventually be able to overcome this difference, but why would you risk that?

Our Social Media Strategy

We believe in providing our clients with social media campaigns that keep things consistent with the offline brand as well as the online brand.   In an Internet arena where things are changing by the mili-second, being consistent can mean the difference in a customer finding you and your making a sale, or them missing you and many others like them.

Now which of those two scenarios would you prefer?

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