AMC Don’t Lose Mad Men Mo

Mar 30, 2011 by

PARIS, FRANCE - FEBRUARY 08:  U.S. creator, ex...

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Comes now the horrible news that the AMC show Mad Men, a show about advertising in the 1960s, is being delayed.  No new shows until early 2012.

The Huffington Post and other sites are full of the details about contract negotiations, efforts to shorten the show by a couple of minutes so more advertising can be employed, and cuts in costs that inevitability will have an impact on the number of actors who are able to remain with the show.

Brian Steinberg over at Ad Age pretty much says show creator Matthew Weiner needs to wise up and let the network have its way over the budget cuts and particularly, allowing another 120 seconds or more of new advertising to be sold for each episode.  He then ridiculously tries to make a comparison to how much revenue NCIS makes on CBS on Tuesday nights, and how much less Mad Men makes on AMC on Sunday nights, when it runs.   That’d be like comparing how much revenue a high school production of Grease brings in v. how much the same show brings in on Broadway.

Sadly, business comes down to making money.  We know that.  Doing work where you get to do your artistic expressions with an endless budget are things all in the PR, Advertising and Marketing business all dream of, but it just doesn’t work out that way.  At the end of the day, whomever is footing the bill, wants to see a little (a lot) extra when their eyes get to the bottom line.

This delay, however, likely will have other consequences.  Sure the fan base’s curiosity will remain and be ready for its return, but having a TV series is like having a blog.  If you don’t do it regularly, your viewership/readership will migrate to other places and you’ll be lucky to bring them back.  AMC should give that a once over as they try to play hardball here.

It’d be great if there was a way to get the show OFF of AMC.  If such were to happen and it to be taken up by a real network, viewership would likely skyrocket.  But such as it is with most things in life where a “cult following” groups around a band, show, book, group.  Apple is probably one of the few branded as such that have been able to break free of such and jump out into mass appeal.

We hope AMC will get its stuff together and get the wheels of Mad Men rolling again and fast.  My gosh, we need to know if Don and Megan are really going to get married.  Will Dr. Faye Miller spill the beans on Don?  Will the Sterling Cooper Draper Pryce get some new business?   Will they pick up work with the American Cancer Society?  What about Henry and Betty moving?

You see?  There’s too much at stake here.

 

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