The Realities of the Current Social Media Trend–Write An eBook

Mar 9, 2013 by

The Current Social Media Trend–Write An eBook

Back in 2006 or 2007 when I began my blog with the now defunct, dadscenter.org, I had a mission to become one of the best and most prolific dad bloggers on the Net. When Twitter came along I was one of the early adopters and remember thinking how amazing it was that in no time, I had 300 followers. Then 600. Then 1,000….  Today I have 12,773 followers, most of whom I have zero time to regularly engage on @DaddyClaxton and another 1,700 on @ClaxtonCreative that are a challenge to regularly interact with as well. (Don’t forget to follow me!)

English: A Picture of a eBook Español: Foto de...

English: A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)

Then came the trend to jump on Facebook and have your tweets going straight to your Facebook wall. People got tired really fast about seeing everything you tweeted on your Facebook wall.  Oh, then came the need to have a Facebook Business Page. (Don’t forget to LIKE us while you’re here.

Then came Google +. (Join my circles!)

In between all that came the Mommy Blogger craze, and in 2010, many of us dads started saying, “Hey, we buy stuff, too,” and so we had the dad blogger phase.

With the advancement of each new platform has come the hype and the craze. “YOU CAN GET RICH IMMEDIATELY DOING (insert name of latest new thing!!!!)

But as Ted Murphy pointed out at the Modern Media Man conference in Atlanta in September 2010, the precious few who are going to get struck by lightning and make millions having a blog, using Twitter, using Facebook, having a Facebook Business Page, having a Google + community going, etc. etc. and etc. are just that.  A precious few.

That’s not a throwing in the towel of admission, it’s just the factual reality of all this and if you’re one of those precious few, congratulations.  if you’re not, I encourage you to never give up.  But it’s clear the latest trend is here and that’s what this post really was intended to be about.

The Latest Trend–Write an eBook

And so it goes, the latest trend clearly on the Net is to write an eBook, self-publish it, and ride away to prosperity and peace and comfort.

Again, we’re not discouraging the practice, we just want to temper that with some practical common sense, which seems to be lacking in the blasts of trumpeting this latest, newest, easiest and most important phase–(again, like in all other previous phases.)

Writing an ebook  or regular book, for that matter, is a time-consuming and a time-honored practice. There is/was a reason why so many manuscripts were sent to print publishers that never got printed throughout the course of time. They just weren’t going to sell in the long run and the publisher didn’t want to take a risk in publishing something that was not going to sell.

Now as an individual, yes, many out there just have this incredible desire to part with their wisdom knowing convincingly that what they have to say is going to be something some massive numbers of people have been sitting around waiting to be published throughout the course of human history. You probably know that from the long line of people who stand at your front door or office door each day waiting for you to make your next prolific statement about life, liberty and the pursuit of happiness.

What? They’re not there?

Now, again, don’t read that as a negative, just read it as a practical point. If you undertake the process to write an ebook, it’s going to take a lot of time, effort and sacrifice. Ultimately, you may not make any money at all from the process and unless you are one of the precious few, that’s likely to be the case.

On top of that, 10,000 other people are going to be releasing their new ebook on the same day as yours, (remember, this is a wide-open trend at the moment) and you are going to be in that mix.

How are you going to market your book? Who is going to buy it? How are you going to get it to them?  The odds are that the 10,000 other people who publish their ebook on the same day as yours aren’t going to buy your book that day.  They’re going to be focused on one thing–trying to get the other 999,998 people involved to buy it, and those people are going to be like you and the one other….

There are dozens of questions to ponder, but seriously, before you even get down to that, recognize the “write an ebook” trend for what it is.  We’ve been here with blogging, Twitter, Facebook, Facebook Business Pages, Google +, (you could throw in Instagram, Pinterest, and several others I can’t even remember the names of at the moment) and we’re here again with the premise of “write an ebook.”

In a few months, it’s going to be something else…. Just wait.  You’ll see.

CLAXTON CREATIVE

We feel comfortable writing this piece because the focus of our work isn’t on the production of eBooks. No, our work is in interactive books for iPad that include video, 3D animations, interactive widgets and much more. There’s a huge difference and that’s where we see the future of books going.  To us it seems so many are focused on getting a version of some prose published for Kindle or Nook.  We see that as a huge, tactical mistake. 

 

 

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Skype Counseling Sessions & Google Alerts Earned Us Media Coverage

Mar 5, 2013 by

Friday we saw a Google Alert of a FOX News story of counselors offering Skype Counseling Sessions. A quick email to our client revealed what we’d not previously known. Two counselors are offering Skype counseling sessions–one even to a client in Russia, and they’re working out well.

Skype Counseling Services offered by PrestonPlaceCounseling.com.

Skype Counseling Services offered by PrestonPlaceCounseling.com.

So after a quick email pitch to KDFW FOX 4’s Shaun Rabb here in Dallas, we had a date set for this afternoon at 1 p.m.

The piece on FOX 4 is stellar.

We’re bringing this to your attention because we simply used Google Alerts to find a subject matter that applied to a client and then sought to localize the coverage.  We’re told that KDFW is actually going to put the video on the FOX ONO system–meaning it’s going to be sent to FOX stations around the country for them to slip in during their coverage when they need a news story.  You really can’t beat that kind of exposure for a client.

So here’s the link to the FOX 4 story.

http://www.myfoxdfw.com/video?clipId=8556567&topVideoCatNo=237008&autoStart=true

And here’s a link to our client’s site: http://www.prestonplacecounseling.com, where they also added a blog post about their feelings involving Skype counseling sessions.

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Press Club of Dallas Book For iPad–Making the $$ Work

Mar 2, 2013 by

Press Club of Dallas Book For iPad–Making the $$ Work

press club dcAttached is the link to my book for iPad, which was my presentation to the Press Club of Dallas on March 2, 2013.  Feel free to download the book. Once it’s on your desktop, drop it into iTunes and then sync your iPad.  The file is about 130 MBs so it will take a few minutes to download.  To use on your iPad, you will need at least iOS 5.1 and iBooks 2.

 

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Congratulations Apple on iTunes U 1 billion downloads

Feb 28, 2013 by

Congratulations Apple on iTunes U 1 billion downloads!iTunesU

At Claxton Creative, we’ve been working to generate content for iTunes U for our clients and studying ways to enhance this ever-expanding form of e-Learning.

Classes on iTunes U are free. That drives some learned professors mad as they don’t understand the revenue model shift. Usually, people pay the school for a seat in a class and class numbers are limited and then there is the sale of recommended books and all.

With iTunes U, that model is changing and let’s just be fair to say there are some in academia who have resisted the shift to this revenue model. That’s probably putting it mildly.

How does a professor make money doing an iTunes U course?  They have an interactive book, preferably one we’ve helped them make for iPad and they use it as the resource for the class. To take the class, a student needs the book for iPad, which can be bought seamlessly through the Apple iBookstore. The more people who take the class, the more who need the book for iPad. Simple formula.  No standing in long lines to register for a class. No meeting with your counselor.  Easy.

It’s also this form of delivery that’s changing the overall method of teaching, and we’ve talked about that before much here on ClaxtonCreative.com. For teachers who do not yet understand, the traditional stand and deliver model of teaching is fast becoming a thing of the past. Self-paced learning, user-centered-learning, are new terms that are catching on in use and meaning.

At Claxton Creative, we are a part of this move to change the educational system for the better and for the future. This is the learning of tomorrow already happening today.

Are you a professor with a tome you need converted to a book for iPad, complete with video, interactive maps, charts and graphs? What if you could have your students using your book and not being able to advance to the next chapter sequence until they have demonstrated mastery?  Yeah, that’s what we can help you make a reality.  And who benefits from that? Your students, and ultimately, your wallet.

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Life Is Good When You’re The WOW! At An Apple Genius Bar

Feb 5, 2013 by

Life Is Good When You’re The WOW! At An Apple Genius Bar CC Yellow Books Circle 60 by 60 TR 1

Since I bought my first MacBook Pro on Oct. 11, 2007, I’ve had my share of opportunities to visit the Apple Genius Bar at Northpark Mall. If you don’t know, it’s one of the smallest stores in the Apple Store inventory, but also one of the busiest.  This is where I took my One-To-One training with Adopho Cantu and learned so much more than I could ever have hoped for. Screen Shot 2013-02-05 at 12.13.17 PM

Today I was in attempting to do a restore of my email lost last Tuesday after applying a Rule to Mail because a spammer had sent an email from the address < @>.  We were trying to use Time Machine to restore Mail to where it was before that fated rule change. (We didn’t get it to work either.)

But as we were going through the process–I’ve also spent about an hour on the phone with Apple Care–the Genuis started asking about what I do and then I got to whip out the iPad and show her Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya, Ken Plume, John Robinson and Len Peralta’s There’s A Zombie In My Treehouse, and lastly, Dr. John Ed Mathison’s When God Redefines the Possible, a work in progress.

When the Genius started manipulating the 3D image of the Rio Azul mask that’s in the book, her response was Apple Genius Cool–“SHUT UP!”  (I wasn’t saying anything.)

Before I knew it, I had three other geniuses looking at the books and doing the same thing.  Genius One kept saying, “I am showing off my customer!”

Now like I’ve said, I’ve had my share of Genius Bar visits, but this was the first time I wasn’t the one in awe of what was going on.  It was the Geniuses.

We talked about how one before in Northpark I’d showed the books to a sales rep who told me, “It’s so cool for us to see things like this, because we send stuff out of here in boxes all day long, the tools you need to do cool stuff.  It’s fascinating for us to see how it’s actually being used.”

And so this is another tribute and thank you to the Genius, sales and One-to-One training staff of the Apple Store at Northpark Mall in Dallas, Texas.  Without my One-to-One training from Adolpho, who is no longer there, there’s no telling how far behind I still would be. And what a great memory to have–SHUT UP!

 

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Dallas Parents Raising Awareness Congentital Heart Defects In Children

Feb 4, 2013 by

For Immediate ReleaseCC Red Circl
Contact: Donald J. Claxton
Feb. 4, 2013
214-364-7240

DALLAS PARENTS SHOWING SPECIAL SIDES OF ‘BROKEN-HEARTED’ CHILDREN, RAISING AWARENESS ABOUT HEART DEFECTS CUPID CAN’T CURE

Interview Local Parents, Children Featuring Congenital Heart Defect Awareness Week Feb. 7-14 During Mended Little Hearts of Dallas Support Group Event

DALLAS—It’s almost Valentine’s Day, the time for Cupid, colored candy hearts, cards and this year, Congenital Heart Defect Awareness Week, a time when parents of “broken-hearted” children are seeking to raise awareness for the importance of prenatal screening, post-birth pulse and oxygen testing, and supporting children who live with “broken hearts” year round.

Two Dallas-area moms with children who have a CHD are available for interviews, along with Emma, 2, and Pablo, 15, and others in the area who have been affected by CHD and who are trying to educate the public about the importance of recognizing the signs and symptoms of this disease. Emma, 2,

A monthly support meeting also is slated for Feb. 11, at 6:30 p.m. at Children’s Medical Center in Dallas provided flu conditions do not re-escalate and the hospital prohibits such on-site activities out of concern for the families involved.

WHAT, WHERE, WHEN:

  • Pre-event interviews with Sarah Stewart and her daughter, Emma, who has Hypoplastic Left Heart Syndrome
  • Pre-event interviews with Alejandra Romo and son, Pablo, who had Transposition of Great Arteries when he was 10 days old
  • Feb. 11, 2013: Mended Little Hearts of Dallas support group meeting at Children’s Medical Center, Dallas, with family members of children in the hospital’s Heart Intensive Care Unit at 6:30 p.m. in the DL Café Seating area.

*Editor’s Note: Because it is flu and RSV season, children like Emma are not permitted to go to the hospital unless they are sick, and children in the hospital are not permitted to leave the ICU because they are sick, so to get video of an affected child, it is necessary to do an off-site, in-home interview. (Reporters and photographers also must not be experiencing flu, RSV or cold-like symptoms in order to be around the CHD children and parents.)

During the Feb. 11, 6:30 p.m. MLH support meeting at Children’s Medical Center, family members of those suffering from this disease will be treated to a meal outside the ICU in an effort to take their minds off of the condition of their child, to offer encouragement from moms and dads whose children also have the disease but are not currently in the hospital, and to recognize the national awareness campaign.

According to the National Institute of Health, CHDs are the most common type of birth defect, affecting eight out of every 1,000 newborns. Each year, more than 35,000 babies in the United States are born with a CHD. But according to Stewart, the signs are not always obvious.

“I like to think of CHDs as a silent fight most of the time. My Emma wears visible signs of her fight: oxygen tubing, feeding tube, etc.; however, there are many children living among us that look ‘normal’ on the outside. Unless you see their ‘zipper,’ or scar tissue from surgery, you likely would not know of their daily battle of living with a ‘broken heart,’” Stewart said.

“Through Congenital Heart Defect Awareness Week in Dallas, we are seeking to raise awareness about heart defects that Cupid’s arrow can’t cure.”

Background on Emma: Emma has had three major open-heart surgeries, was intubated for more than six months, endured an inpatient hospital stay for 12 of the first 15 months of her life, and continues to require significant medical care. Emma’s specific case is rare. Her parents learned of her specific heart conditions before she was born and sought out the best medical care for her in the special heart patient intensive care unit at Children’s Medical Center in Dallas.

Background on CHDs: A CHD is a problem with the heart’s structure that are present at birth. Common examples include holes in the inside walls of the heart and narrowed or leaky valves. In more severe forms, blood vessels or heart chambers may be missing, poorly formed and/or in the wrong place.

CHDs are the most common birth defects. CHDs occur in almost 1 percent of births. Nationally each year, between 100-200 deaths are due to unrecognized heart disease in newborns. These numbers exclude those dying before diagnosis. About 40,000 children in the US are born each year with a CHD.

Figures show that nearly 25 percent of children born with a CHD will require heart surgery or other interventions in order to survive. Today, more than 85 percent of babies born with a CHD will survive to age 18, but children with more severe cases are less likely to reach adulthood.

Mrs. Stewart often points out that nearly twice as many children die from CHDs in the US each year as from all forms of childhood cancer, yet funding for pediatric cancer research is five times higher than funding for CHDs.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton.

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