Using iPad WordPress App to Update Sites

Mar 29, 2011 by

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

iPad has brought about a world of changes in how we are able to be connected to the Internet, and that’s fantastic, particularly for those of us in the world who run WordPress Websites and need to have the ability to update them on the fly.

The iPad WordPress App does a pretty good job of this, but there’s something you’re going to have to do through a browser before you can use the app on iPad.

Of course, you can try to list your blog sites in the App on iPad and see if you get in, but most likely you’re going to get an error that says you need to open a certain PHP file and change a permission.

Now before you go thinking you’ve got to jump into the FTP client of your choice and pull up the conflicting file, there’s a quicker way to over come this problem.

Simple go to SETTINGS area on the left side of your WordPress Dashboard and go to WRITING.

Pull down half the page and then click on XML-RPC setting and ENABLE it.  Save your changes, and you’ll be able to log in on the WP App on iPad.

This bets the heck out of trying to figure out how to recode it.  And by the way, once you got inside the PHP file, it’ll say it already is…..













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Mar 11, 2011 by

To our friends and families in Japan, Hawaii and into the Philippines, you are in our thoughts and prayers.

If we can do anything to help you at this difficult time, please let us know.

–Donald J. Claxton


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The Dangers of the Content Paywall

Mar 8, 2011 by

The Pulitzer Prize gold medal award

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It’s no secret the newspaper industry has been hanging from a thread the past few years thanks to the emergence of the Internet, a never-ending cycle of news and the rise of the blog and “citizen journalism.”

We’ve known many a reporter here in Dallas who used to work for The Dallas Morning News, which has made the jump to having a “paywall,” where a non-subscriber pays an arm and a leg a month for access of “privileged content.”

Newspapers and other print publications, after all, say that to stay in business, to keep professional staff aboard, cover the costs of lost revenues from advertisements in their print publications and the dramatic reduced cost for ads online, they have to make money some way.  In the case of TDMN, non-subscribers to the paper will be able to read headlines, blogs, obituaries, classifieds and any syndicated content for free, but local news will be blocked.

The Dangers of the Content Paywall

We’ve recently heard how The Dallas Morning News has brought certain ringers into town with the sole purpose of 1) winning a Pulitzer Prize, and 2) for digging so agonizingly deep into the recesses of public and private information so that they can in fact, add content to their site to substantiate your paying a whopping sum for such.  Just thinking that’s even a sustainable model is ridiculous, but such is how it’s apparently going over at TDMN in certain departments.

And there in lies the danger in the whole notion of paying for content. Here is a publication with a storied reputation now performing on a somewhat National Enquirer type level to make sure it has the dirt that no one else does so that you can feel justified in paying a whopping sum each month to read it.  Now one can argue this is how the news business always has been and why so many have this overriding distrust of the media, but we’re hearing how senior management at TDMN has taken this to a whole new level.

Paywall Fees

According to, “a subscription to the print TDMN and all of the Dallas publisher’s digital content (which includes an iPad app) is $33.95 a month, and an online-only subscription is $16.95 a month. By comparison, Rupert Murdoch’s new iPad app The Daily costs $3.96 a month or $39.99 for a year.”

Seriously.  We quit buying TDMN daily when the price of the print paper went from $.50 per day to $1.00.  Instead we now read every now and then on  If we needed to find out anything local, we’d turn on talk radio or check in on the TV news at the end of the day.  Jim Moroney, there’s no way we’re going to pay $33.95 a month for the print addition and online content, nor $16.95 per month for the digital version.   And yes, we realize that still works out to $1.oo per day or $.50 cents a day depending on which way one goes, but quite frankly, when you can down load and read the latest top novel of 178-plus pages for between $9.99 and $12.99, it just feels wrong to pay that much for a limited amount of local content. And if you break down the $33.95 per month that means one’s getting the print addition for $.50 cents again and the online version for the other $.50 cents a day.   How is that possibly a sustainable model?

Survival of the Newsroom

We understand the need for the paper to be able to pay its employees.  We’ve long thought that the salaries paid to newspaper reporters were bad enough.  A paywall seems the surest way to expedite the folding of these once mammoth news organizations.  And that’s a shame, too, because that also means words like “accuracy” and “in depth reporting” start to have totally new meaning, especially when those who have survived the cuts in the newsroom now are responsible for getting blood out of news turnups so that it won’t wind up in the free-content side.

Recalculate the demise of the nation’s newspapers.  Paywall is not going to save them and if having a paywall has the intended consequence of the paper unleashing such investigations of others, then we’re all the more for it.

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Client Services–Installing A Buy Now Button From PayPal

Mar 7, 2011 by

Image representing PayPal as depicted in Crunc...

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There are some times when clients’ needs are the equivalent in difficulty of shooting a layup in basketball.  (It is time for March Madness….)

It’s these times when rather concentrating on big picture issues, more can be accomplished in a few hours that will bring your clients endless happiness and, hopefully, the success of sales.

Adding PayPal Buy Now Buttons For WordPress

Today, we had the great opportunity to work with our client Professional Nutrition Therapists here in Dallas.  For some time, they’ve been wanting to add PayPal Buy Now buttons to some of the items they have for purchase.  Now it’s important to point out that while PayPal doesn’t charge a monthly fee etc for this, they will take a small percentage out of the total value of the transaction.

As a reference for them and others not familiar with how to add the traditional BUY NOW button from PayPal, here’s a guide.

First, after logging into PayPal, go to the Products & Services tab and drop down to Get Paid on the bottom left.  The next screen will have a ADD PAYMENT BUTTONS link.  Take that and it will take you to a Web Payments Standard page. 

Drop down to the area that says “Sell Products” and it will take you to a screen that’s entitled Creat PayPal payment button.  One simply adds the appropriate information–don’t forget shipping and local sales tax rates– and make sure you jump down to Step 3: Customize advanced features and change the setting if you want your customers to be able to order more than one of your super duper widget.


The next step is to create the button and it’s going to give a series of code.  All you do then is copy it, then go back to the place in your Website where you want to add it, and paste.  (If you’re working in WordPress, you need to click on the HTML tab and out of the Visual mode and paste.)




Once you’ve added the coding, jump back into Visual Mode and then finish the rest of your post/page and hit publish.  This should put the button in place.  For ease of mind, it’s also a good idea to load the real page and then click the button to ensure it works.


This is what we did during our meeting today at PNT.  At the end of the session, they were thrilled that they had made such a significant jump.  And now we invite you to take a look at their page and products. Pretty spiffy, isn’t it?


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Guy Kawaskai’s Enchantment A Road Map For Success

Mar 7, 2011 by

Guy Kawasaki, American venture capitalist and ...

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We’ve read several of the former Apple evangelist and business guru Guy Kawasaki’s books through the years.  Usually, they require the addition of an ink pen in order to mark up the brilliant insights and ideas that come from reading them.

This month he has released a tenth book entitled, Enchantment–The Art of Changing Hearts, Minds and Actions.

At 189 pages, it’s a good read, a good mix of photos, abbreviated notes and bullet points, and and anecdotal references to be, well, enchanting.

Why and What is Enchantment?

We will not play spoiler here on Kawasaki’s perspectives, (that’s what the book is for) but the essence of his writings fall back on some of the most ancient and proven means of doing business or living since the beginning of time–the inclusion of an enchanting story to move others into your corner, to as Kawasaki says, “transform(s) situations and relationships.  It converts hostility into civility.  It reshapes civility into affinity.  It changes skeptics and cynics into believers.”

There are a host of books that play on the themes expressed by Kawasaki: Story, by Robert McKee, The Dragonfly Effect by Jennifer Aaker and Andy Smith, The New Rules of Marketing & Pr by David Meerman Scott, All Marketers Are Liars by Seth Godin, and the 1999 book, Rules for Revolutionaries, by Mr. Kawasaki himself, but Enchantment takes a reader through the entire process, identifies how to launch it, how to overcome resistance to change, and quite beneficially, “How to use push technology,” like email and Twitter, (Please give us a follow) and “How to use pull technology,” like Websites, blogs, Facebook, (Please like our FB page while you’re here) LinkedIn, (Connect with us here) YouTube (Subscribe to us while you’re here) and cleverly, how to “Think Japanese.” (This goes beyond the Vipers’ song.)

Enchanting Stories We Can Tell

Terry Abbott

Terry Abbott, now the president of Drive West Communications in Houston, is doing quite well on his own in the school public relations business nationwide.  He’s constantly on the road meeting with superintendents and communications departments suggesting ways to stay in the good fight with the local press each day to tell positive and enchanting stories about their respective districts.

We’ve worked with Abbott since June of 1988.  In those days, the Governor’s Press Office in Alabama had just purchased a fax machine.  It was a thermal paper machine and one had to pick up the headset to dial the number and then ask the person on the other line to “Switch me to their fax machine.”  In those days, Abbott, who formerly had been a UPI reporter, understood the need to get news releases, (Not press releases) out to the news media as fast as possible. He called the fax machine, “Our own little wire service.”  And that’s how it was used.  And when an announcement was coming down that say the former U.S. Senator Howell Heflin likely was trying to announce at the same time, we really got into wire service mode because we wanted our release on reporters’ desks first before the senator could get his there.

A few years later after reading in the Birmingham Post-Herald about how the rap singer Ice T had released his album Body Count with the horrid song  “Cop Killer,” our owner made a recommendation to Abbott saying, “We should ask every record store in the state to stop selling this.” The next day, Gov. Guy Hunt made national news for taking a stand and by the end of the day, the big record store chains in Alabama were removing it from their shelves. (We did this two weeks before Vice President Dan Quayle and President George W. Bush jumped in.) By the end of a month’s time, the record company was taking it off the record/disc.  At the end of that day, we were quite pleased at the success of our effort to do the right thing.  Abbott said, “It’s nice to so something good for a change.” That month, Gov. Hunt was on the front page of Billboard magazine.  But that wasn’t why we did it.  We believed then and still do, that selling a record that enchants others to think about killing police officers has no place in our world.

Veronica Galaviz

One of our most enchanting clients to date is Veronica Galaviz.  Her Website and budding charity is called Living To Share.

The venture is appropriately named.  After going through the proper legal channels beginning in Nov. 2009 and on into April of 2010, Galaviz was trying to divorce her husband.  She was in an abusive relationship and had even filed court documents that restrained his presence around her.  He violated the court’s orders multiple times and Galaviz reported the matters to her local police department.  But each time they said they didn’t have enough evidence to make an arrest.  Even with surveillance video from in front of her house showing him slash the rear right tires of a car in her driveway, the Rowlett, Texas Police Department failed to act.

On the night of April 21, 2010 about about 1:30 a.m., her husband broke into her home, tried to shoot her with a shotgun, and after she had escaped the house, he set it on fire and then shot himself.

She’s now on a mission to help others dealing with abusive relationships and trying to bring about changes in the laws of Texas.  The rest of America is next.

Galaviz is operating on one single enchanting premise: She’s Living To Share because she firmly believes God kept her alive to carry out her mission of raising awareness about the problems of enforcement of protective orders and domestic violence.


It’s these types of stories that make a difference, not only in marketing terms, but in real, practical ways of life.

This is why our company is different from any other PR firm here in Dallas and in many other cities across America.  At age 21, our owner was still in college and through a still unnamed police officer, was given a list of 17 people living in Montgomery, AL in Sept 1987 who were said to be “Known AIDS Victims.” No other news outlet in media market 112 ever was able to obtain the same information and it became a national news story.  The point then was that everyone should be treated alike, and two, the list allegedly maintained by the Montgomery Police Department, wasn’t as well secured as they thought it was.

We understand the importance of not just putting out a press release and sending it out on PR Newswire and letting our clients bask in the glow of a 8-pound clip book at year’s end and use that as a measure of our success.  That’s neither enchanting nor accurate.


Kawasaki’s book Enchantment now is on sale.  We strongly recommend you buy a copy and read it cover to cover.  Mark it up as you go along.  Then re-read it.  Write notes in the margins, write notes to yourself in your daily journal of the things you want to come back to.  That’s what we’ve done.  We seek to be enchanting as well.  Otherwise we’d just be like the other PR Firms in Dallas and there are enough of those already.


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The Oscars: The Future of Twitter and Live TV

Feb 28, 2011 by

Best Actress Academy Award

Image by cliff1066™ via Flickr

We’re not going to be the first to say this today, but the Oscar show last night showed once again that real-time Twitter monitoring and making real-time adjustments based on what’s being said, could not be any more essential in today’s business world than having a business in the first place.

Historically, it looks like the Hollywood glam awards shows are finally on the wane.  Other than the fact that there’s practically a new one on TV every weekend lately.

CBS Sunday Morning even featured a piece on the Rizzies Sunday.  It’s what you get when you’re in a film project that’s so bad, they give you the dubious honor of sucking.

TWITTER–The Real-Time Focus Group

Anyone in marketing and PR knows it’s critical to keep one’s finger on the pulse of public perception.  Last night when interest in the Oscars was waning and trending topics were proving it, would have been a stellar opportunity for the producers of the Oscars to pay attention and make some adjustments in the show.

But alas, they did not.  And for hours, the Twitterverse was filled with commentary about how bad the show was.

And for non-viewers, it made for fodder for the globe’s entertainment writers who had to come up with something interesting about the awards program.

Too bad no one internally was listening.

Your Business

Is this how your business runs its customer service operations?  Do you know what’s being said about you in real time?

At Claxton Creative we can help you put the right monitoring systems in place.  We specialize in social media and public relations strategies.


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