‘What Apple Isn’t Saying About Books For iPad’

Nov 8, 2012 by

Editor’s Note: This is the news release which begins the first in a series of 10 daily posts about the innovative aspects of books for iPad made with iBooks Author. The series is not critical of Apple, but done to help spread the word of the fascinating education tools that rapidly are going into use around the world and changing the way we learn. You can download our FREE book here. (It is 847 MBs so it is going to take awhile depending on your WiFi speed.)

Download the PDF here.

FREE BOOK FOR iPAD DESIGNED TO EDUCATE PUBLIC ABOUT NEW TECHNOLOGY DESIGNED TO REVOLUTIONIZE HOW HUMANS LEARN

‘What Apple Isn’t Saying About Books For iPad’® Features Digital Learning Tools Being Produced In Dallas

DALLAS—Schoolchildren, teachers, maintenance workers and parents themselves increasingly are learning from the type of multi-touch interactive books for iPad and iPad mini that are being produced by a Dallas publisher, and in some areas are exploring ways to generate content where learners must demonstrate topic mastery before advancing to the next.

What Apple Isn’t Saying About Books For iPad Cover

Claxton Creative, LLC, the leading publisher in Dallas of the new “books” Steve Jobs was developing before his death last year, Thursday released What Apple Isn’t Saying About Books For iPad as a way to educate the public about the emerging technology that was designed to revolutionize the teaching and learning processes.

“Up to the end, Steve Jobs was working on this new form of a ‘book’ that now is revolutionizing the educational process around the world,” said Publisher and Author, Donald Claxton, who also served as the communications director for Dallas schools from 2001-2006. “The iPad mini is being marketed to increase the rate of adoption of iOS tablets in schools. Yet we are finding many parents still are unaware of how the learning process is changing for their kids and they are going to be amazed when the find out.”

In August, this North Texas company, along with Dr. Mark Van Stone of Southwestern College in San Diego, released 2012: Science and Prophecy of the Ancient Maya, which now is available on the iBookstore and being prepared for an upcoming course on iTunes U to be taken worldwide by students of all ages.

“When was the last time you read a book that included two hours of video from 15 Maya scholars and had 3D animations of Maya artifacts that are 1,200 years old? We made this new ‘book’ in Dallas and it’s now on sale in 50 countries, including the entire South American continent. That’s never been possible before 2012 and something not even the ancient Maya could have predicted. But like much of what has been lost about the ancient Maya, many are not yet aware of what can be done on these books for iPad.”

Claxton said his company is negotiating with industry leaders about production of new materials as well as talking to major universities and school districts about how to escalate the rapid adoption of these new books. He also said tremendous opportunities exist in aircraft and industrial maintenance as well as corporate training.

“If you’re on a ladder looking at a jet engine that needs repair, which would you rather use as a guide, a 3-inch binder or an iPad mini strapped to your arm that weighs a little more than a half-pound? With these books, a technician can watch videos and study interactive photographs and drawings of what the working part is supposed to look like and follow the sequential steps in how to fix it,” Claxton said.

Claxton said books for the iPad have moved beyond the promotional and theoretical stage. School districts around the country are buying the units in rapidly increasing numbers.

For instance, a Nov. 5, 2012 issue from Time magazine cited examples of the New York City Public School system ordering more than 2,000 iPads for $1.3 million, the Virginia Department of Education spending $150,000 for an iPad initiative in 11 schools, and Chicago public schools spending $450,000 for 23 district-funded iPad grants.

“When Apple made the iPad mini announcement in October the pundits said it was to combat the rise in the Kindle Fire because of its cost,” Claxton said. “The real story is that a school superintendent with $1 million to spend pre-iPad mini could buy 2,000 units. With the iPad mini being $179 cheaper, they can now buy 3,000 units for the same amount of money. An added bonus is that kids’ fingers work very well on the smaller units.”

Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, in-chapter quizzes, study guide notecards and now, with the release of the iBooks 3 app—social media capabilities that mean a student can ask a peer, teacher, parent or even the author themselves for assistance if they come across a section in a book they don’t understand.

“We want parents, teachers, administrators and corporate managers to see how this new technology can make a dramatic difference in how their children learn for the rest of their lives,” Claxton said. “What Apple Isn’t Saying About Books For iPad is offered for free downloading off our site to help educate why these books are so different from anything else they’ve ever seen.”

The book released Thursday includes 10 videos, a spooky 3D animation of the Maya Rio Azul Mask, a multi-touch image that demonstrates the new social media functions in the iBooks 3 app, an interactive map that shows the developmental patterns of ancient Mesoamerican cultures, and even a digital sliding puzzle of the book’s cover.

“We are in the middle of something huge for education, training and the spread of knowledge around the world. This isn’t a gold rush; it’s a gold landslide and few seem to realize it is even happening,” Claxton said.

Claxton said his company is putting the final touches on a children’s book for the iPad entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta. The book, which previously has been featured in WIRED, has 16 different readers tell the story, including some famous movie personalities, like Peter Serafinowicz, best known for his voice as the Sith Lord Darth Maul in Star Wars Episode I: The Phantom Menace.

Over the next 10 days, ClaxtonCreative.com will feature a particular aspect of the book for the benefit of those who still do not own an iPad. Each day, a new topic will be presented, complete with a short video also featuring a characteristic of these new books available only on the iPad and iPad mini.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

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What Did The Ancient Maya Say About The Obama Re-Election?

Nov 7, 2012 by

What did the ancient Maya say about the Obama re-election?

Actually, they didn’t say a word about it. But now that the election is behind us, we wanted to share with you the latest about our books for iPad, namely, Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya

There now are 44 days until Dec. 21, 2012 (Tweet This Fact!) and now that the news media are going to be looking for something new to write about, we suspect the attentions are going to turn to the prospects of the Maya prophecy.

With Dr. Van Stone’s book, that includes up to two hours of video from 15 Maya scholars, 4 3D animations and nearly 200 interactive photos and illustrations and drawings, children of all ages can learn about this incredible society that disappeared from the Mesoamerican jungle hundreds of years ago.

What should we have learned from the Maya?  Are we making some of the same mistakes?

For $14.99, you can download this amazing work to your iPad or iPad mini and get more out of the experience than going to one of these museums that have opened exhibits in recent weeks. Best of all, touching in Dr. Van Stone’s book is REQUIRED.

Visit MVS2012.com for a direct link to the book on the iBookstore and stay in touch because we have more exciting titles coming from Claxton Creative, LLC here in Dallas, Texas.  Have a book you’re ready to put into this same amazing format? We’re ready to sign a publishing contract with you today.

 

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Obama Re-Elected–The Summary of What Happened

Nov 7, 2012 by

Obama Re-Elected–The Summary

Official photographic portrait of US President...

Official photographic portrait of US President Barack Obama (born 4 August 1961; assumed office 20 January 2009) (Photo credit: Wikipedia)

Your daughter has been away at an expensive college for the past four years.  She managed to bring her GPA up to a C- last semester. You’ve been borrowing on credit cards, have taken out a second and third mortgage, aren’t sure if you’re going to have a job in the coming weeks, and instead of having her come home, go to a local school, get a job, work and help pay down some of the expenses she’s running up, you just sent her a new credit card.

That’s what happened in America yesterday with the re-election of Mr. Obama.

The Definition of Insanity

Americans voted for status quo yesterday.  Nothing has changed. The House got more Republican, the Senate got more Democratic, and the White House stayed the same.  They say the definition of insanity is doing the same thing over and over and expecting a different outcome.

Things just got critically insane.

 

 

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iBookstore Expansion Means 2012 Book On Sale Now In Central & South America

Nov 1, 2012 by

Just in the nick of time, Apple announced yesterday that it has expanded sales for books available in the iBookstore to 18 new territories and countries, mostly including Central and South America.

This is great news because it means Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya now is available in 50 countries globally, including Mexico, Belize and Guatemala, where much of the book features the history of the ancient Maya in a very scholarly way.

In fact, we’ve been agonizing over the fact that up until yesterday we couldn’t sell the book in such an important area of the world–one that gives honor and attention to this important civilization.  Univision also has an interview they’re about to run with us and Dr. Mark Van Stone that will run throughout the entire Univision Spanish-speaking network.  Now you can sense why this is so big for us.  Had the story run before yesterday, millions would have been exposed to the work with no way to buy it. …  Thanks Apple.

Apple has expanded its sales reach for books available on the iBookstore to include Central and South America.

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iPad Mini Big Deal For Education In America

Oct 25, 2012 by

APPLE’S iPAD MINI, UPDATES TO iBOOKS 3, iBOOKS AUTHOR HUGE FOR TEXAS SCHOOLS, EDUCATION IN AMERICA, DALLAS PUBLISHER SAYS

Dallas Publisher of Books for the iPad Says Advancements For Books Are The Most Significant Since Gutenberg Invented The Printing Press

DALLAS—Apple’s announcement of the iPad Mini, and updates for iBooks 3 and the software used to create multi-touch, interactive books in iBooks Author exclusively for the iPad, are as significant as Gutenberg’s development of the printing press and will continue to change the way children of all ages learn around the world, Dallas Publisher Donald Claxton said Thursday on Dallas talk radio station KLIF.

Donald Claxton speaks with KLIF Morning Show personalities Amy Chodroff & Dave Williams about books made for the iPad and iPad Mini. (Photo By Chandler Claxton).

Claxton, whose company has published a 179-page interactive book about the ancient Maya with a San Diego Mayan scholar, and is completing a children’s book entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta, said the updates are real game changers as Apple pursues a strategy to get iPad technology into more and more classrooms worldwide.

As important, the books made for this advancing platform are being developed in DFW by his company, which includes noted authors, editors, graphic artists and 3-D animators.

“With iBooks Author, which was released in late January, Apple has been able to change the way books are made—with the inclusion of hours of video, 3-D animations, interactive graphs, charts and drawings, in-chapter quizzes and more—we’ve even argued that the word ‘book’ is no longer applicable,” Claxton said. “But with Tuesday’s developments, they’ve made changes to books as significant as Gutenberg’s invention of the printing press itself.”

With iBooks 3, users now have Social Media tools built into every book. A reader can highlight a portion of text and then instantly share it via Twitter, Facebook, Mail and Messages.

“If you’re a student and you come to a portion where you’re confused or you want to ask a question, it’s now as simple as highlighting text in the book and then in a few clicks sharing your question via a Social Media thread,” Claxton said. “This is going to be significant as classrooms across America continue to introduce this technology and capabilities to their students. It is fundamentally going to change the process of learning. Imagine if you were reading a chapter, didn’t understand something, and fired off an email to the author or your teacher asking them to explain it further. That’s now a reality. The hypothetical no longer exists.”

Claxton also said that Apple’s strategy to introduce the iPad Mini wasn’t as much about being able to compete with Kindles and Nooks, but rather about being able to get more and more technology into cash-strapped school districts around the country and expand the reach of digital textbooks.

Apple noted Tuesday at 80 percent of all high school curriculums in American now are available in a digital format.

“Here in Dallas, Claxton Creative is leading the way in the development of these books. We are in the middle of a significant revolution in the way people learn,” Claxton said.  “The software to make all this possible wasn’t even available until late January 2012. We are just in the beginning of this process and it’s going to be huge, particularly for school districts.”

Claxton, who served as the former communications director for Dallas ISD from 2001 until 2006, said a few months ago he had discussions with a former DISD superintendent about the costs of deploying iPadsto all students in Texas public schools from grades 3-12.

During the Tuesday announcement of the iPad Mini, Apple quoted former DISD Assistant Superintendent, and now Superintendent of McAllen ISD.

“To deploy iPads for thousands of public school students at a cost of $499 each was staggering. With the reduced costs for the iPad Mini, which starts at $329, that $170 multiplied by thousands of Texas schoolchildren can be a game changer,” Claxton said. “That means that last week, with a million dollars, a school district could buy 2,000 iPads. This week, that means they can buy 3,00 and that’s why the iPad Mini announcement wasn’t as much about doing battle with Amazon, Microsoft, Samsung and Barnes & Noble. It was about being able to put this product into the hands of schoolchildren for significantly less money and at a savings to taxpayers in the long run through reduced costs in the purchase of traditional textbooks.”

According to Apple, 91 percent of all tablet searches on the Internet are doing on an iPad. Apple also said that two weeks ago, they sold the 100 millionth iPad.

Claxton said his company has been consulting with other developers on iPad technology where students are required to demonstrate proficiency in a subject before being able to move on to the next level. “Imagine learning at your own pace and being able to show conclusively you’ve learned the material before being allowed to move to the next section. Again, this is no longer a hypothetical. It’s a reality.”

Books for the iPad, like the 2012 meme book Claxton developed with Dr. Mark Van Stone of Southwestern College in San Diego, 2012: Science & Prophecy of the Ancient Maya, which is available on the iBookstore, offer readers the ability to learn with greater visual aids and interactive materials.

“It’s like going to a museum and being encouraged to touch everything,” Claxton said. “With the ancient Rio Azul Masks made by the Maya more than 1,000 years ago, Claxton Creative produced 3-D replicas that are as good as it would be to hold the real thing. That’s what sets these books apart from the rest, and again, we’re only in the infancy of this new technology. Just wait a few years.”

Dr. Van Stone’s book produced by Claxton Creative, can be purchased in 32 countries worldwide: Australia, Austria, Belgium, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Demonstrations of many of the new developments are available on ClaxtonCreative.com.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

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iBooks 3, iBooks Author Now Include A Social Media Component

Oct 24, 2012 by

iBooks 3 and iBooks Author produced books now include a social media component! You can make a note in the book and then share it with anyone in the world.

Little noted yesterday during the Apple announcement was one of the biggest things that’s happened in books since Gutenberg–iBooks 3 books for the iPad now have social connectivity in them–meaning, you can share a section of a book with a friend via Facebook, Email, Twitter and Messages.

Think about what that now means? 

Say you’re studying in a book and you hit a part that confuses you.  But you’re reading in a remote location, with WiFi or 4G service though, and you can share a note with a friend about that part of the book you’re reading and say, “Hey, isn’t this Rio Azul Mask in Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya just wickedly cool as a 3-D animation?”

Well, that’s now available in books for the iPad.  And it is going to further revolutionize how books are made and used and learned with throughout the world.

At Claxton Creative, LLC, in Dallas, we are building these books.  If you have a manuscript ready for conversion to the iPad as a multi-touch, interactive book, we want to talk to you today.

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iBooks Author 2.0 Automatically Converts .MOV Files, Saving A Trip To Compressor

Oct 24, 2012 by

I discovered it by accident this morning–I accidentally grabbed a .mov file to put into There’s A Zombie In My Treehouse and dropped it into iBooks Author 2.0 and discovered it now converts .mov files to the .m4v format without me having to do anything more than drag and drop onto the target page I want it to go in the book.

It still took about 20-30 seconds for a very short video to compress, but this really could save a lot of time if you’ve discovered the initial drag and drop into Compressor didn’t work and you are in a hurry to get things added to the book.

Thanks, Apple. This was a nice surprise and really made things easier.

Now if I could figure out the part of attaching audio to an image…..

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