All Right Good Night Registered on March 12, 2014

Mar 17, 2014 by

In case you’re wondering, was secured on on 3/12/14. It doesn’t say what time of day it happened. Would be cool to see how long after the first time it moved across the wire it took for someone to register it. But I’m pretty certain if you looked back, that’d be the first day the term came to light.

All Right Good Night

Who ever registered it, let’s just hope they’re not dumb enough to actually host a site on



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Imagine FB Cover–John Lennon Memorial in Central Park New York

Aug 1, 2012 by

We’re starting to post a new daily series of FB Cover images.  All are photo properties of Claxton Creative, LLC of Dallas, TX, but you are authorized to post them on your Facebook Wall, provided you do not interfere or alter the @ClaxtonCreative copyright mention.

All Facebook Cover images are 850 by 320 pixels and are produced in Adobe Creative Cloud Photoshop CS6.

Today’s image features the John Lennon Memorial in Central Park in New York City.

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inDesign and Interactive Books for the iPad?

May 14, 2012 by

Anyone out there an expert in inDesign?  I’m hearing conflicting stories about the capabilities of Id in regard to outputting e-pubs.  I know it will do that and it can be used on multiple mobile devices.  But I’ve also seen text saying it can add videos and interactive charts like iBooks Author, but I’ve yet to actually see that it can do that.  Even the CS6 features page is silent to this.  Thoughts?

InDesign CS3 icon

InDesign CS3 icon (Photo credit: Wikipedia)

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Greetings From Huntsville, AL

Jun 1, 2011 by

We’re back again in Huntsville, AL meeting with the company leaders of Digheon Healthcare, Inc.

Much has been done to advance the positioning of our client in the past few weeks.

It’s time for us to begin some new discussions about how to market a medical information company online and in traditional channels.

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The Importance of Brand Consistency Across Social Media

Jan 18, 2011 by

We’ve been having great conversations lately about why having a consistent user name across social media platforms is so critical in today’s world, especially as it relates to brand recognition and messaging.

It’s become a cliche these days to say that “everyone on the Internet is a brand,” but the simple fact of the matter is that that’s a true statement.  And just like it’s important to have consistency in messaging offline, it’s almost more critical online.  Why?

Brand Consistency

Offline a company, at least a successful one, would never allow it’s name to be used in varying forms whether in it’s logo, mentions in the newspaper, or even how employees answer the phone.  It would not make sense to see John’s Acme Shoes on the sign outside the store, then call the store something else in a newspaper ad or the phone book like Hunter’s Acme Apparel, for instance.

Online is no different, and possibly just as important.

With the number of new websites popping up on the Internet each hour, consistency becomes essential.   We couldn’t be the Dallas Public Relations firm Claxton Creative in the domain of our Website and then say our name is Creativity by the Claxtons.  While with those two terms still seem to be the same, Google doesn’t agree.

As you can see, the results are quite dramatic.

With certain keywords and content on your site, you might eventually be able to overcome this difference, but why would you risk that?

Our Social Media Strategy

We believe in providing our clients with social media campaigns that keep things consistent with the offline brand as well as the online brand.   In an Internet arena where things are changing by the mili-second, being consistent can mean the difference in a customer finding you and your making a sale, or them missing you and many others like them.

Now which of those two scenarios would you prefer?

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