Launches Campaign For Interactive Books for the iPad

Mar 31, 2012 by


DALLAS: Thursday announced it has launched a 34-day campaign on the crowd source funding website,, to raise at least $57,766 to fund a mid-2012 expedition to Peru’s ancient Inca city, Machu Picchu, in the heart of the Andes mountains and gather HD video, hi-res photographs and other materials needed to make the first published book in iTunes for the iPad.

The campaign’s URL is:

Organizers also point out that their efforts mirror those of American Archeologist Hiram Bingham, who in 1912 raised $20,000 from Yale University and the National Geographic Society to fund a return trip to the area after “re-discovering” it in 1911.  Machu Picchu was built around 1450 AD and was later abandoned.  It often is regarded as the most significant ruin found in South America and has been classified as one of the “New Seven Wonders of the World.”

“Exactly 100 years later, we are raising funds for an expedition to commemorate the historic work of Hiram Bingham and to use today’s technology to produce the most extensive Interactive Book for the iPad on Machu Picchu,” said The Wonders Expedition CEO & Founder, Donald Claxton of Dallas.  “We are going to capture the same spirit of discovery and make it available to everyone.”

Interactive books for the iPad include interactive 3-D animations, photo galleries and images.  They allow a reader to tap and display HD videos, high-res 360° photos, interactive charts and graphs, and highlight and take notes all within the one book.  Claxton the organization also will be adding a virtual tour capability within the Machu Picchu book using the latest developments in HTML 5, XML and CSS3.

“Interactive books are the latest development in technology in the book publishing world and far exceed the capabilities of typical printed books and even the capabilities of those presently being released for Kindle and Nook in e-Pub formats,” Claxton said.

Through The Wonders Expedition’s Interactive book, users will be able to see 360° HD video and photography, while also hearing the sounds of the raging Uruamaba River and enjoying the views from Machu Picchu and Huayana Picchu, the iconic mountain seen in the background of the historic site.

Because of the 2012 developments in interactive software, readers also will be able to see how ancient Machu Picchu residents covered the roofs of their house, demonstrate their exquisite stonework and the high-tech engineering they used to lock the door to their city and its clan groups.

Claxton said that through his organization has a great chance to raise the funds necessary to support such an innovative project that also gives those who contribute an extraordinary opportunity to interact with the development of the book.

“Usually in the start up world there are incredible challenges to find angel investors and venture capitalists who typically want a chunk of a developing company that no one really understands the value of and it can be a painful process that’s certainly not for the faint of heart,” Claxton said.  “Because we are offering incentives and rewards to those who are willing to be a part of our historic project, we feel like we have a better chance at using this new and innovative way to raise the funds we need to get a solid project under our belt and prove that we have a viable concept.

“There’s not a doubt in my mind that if had been around in 1912, Hiram Bingham would have been talking to them just as much as he was talking to Yale and NatGeo,” Claxton said.  “I cannot tell you the excitement there exists in following in his footsteps 100 years later armed with 100 years of technological advancement.  It is going to help us tell the story he could only dream about in 1912.”

Claxton said his organization also is working to release in June the Interactive Book version of Dr. Mark Van Stone’s 2012: Science and Prophecy of the Ancient Maya, which was announced earlier in March.  A book also is underway for the Chaco Canyon North American Indian tribes.  Other sites on the storyboard include The Colosseum in Rome, Stonehenge in England, The Great Wall of China in Asia, and the Pyramids of Giza to name a few.

An “all-or-nothing” funding project, Claxton says that upon receipt of the funds from the project, the group plans to send a team to Peru in June or July of 2012 and have the book ready for public release in October.

Those interested in contributing to the project can go to Kickstarter’s page for, determine their funding-level interest and then make a pledge.

The Wonders Expedition™

Founded by Dallas public relations veteran, Donald Claxton, The Wonders Expedition™ is designed to explore and unlock the mysteries of the world via virtual and real-life experiences to the most historically significant places on Earth.  Through its Website and interactive books, the organization seeks to transport anyone at any age to historic sites they may never physically visit and give them such a vivid experience, they’ll feel like they were there, and hopefully, be inspired to go back in person.  Because of its focus as an early-adopter of technologies, TWE hopes to encourage students of all ages to study in science, technology, engineering and mathematics.

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EA SPORTS ACTIVE: I’m still a FAT ASS, but it’s not your fault; It’s MINE

Aug 11, 2010 by

I have one of the best weight loss products I’ve ever used: It’s called EA SPORTS Active.  More than a year ago, I set out to lose 150 pounds.


Sure, I can give you a list of reasons why that is the case: Child custody battle, change of job, separation from my wife, starting a new business, working around the clock here on the computer.   Those are some very hefty problems.

But the problem isn’t those things, the problem is ME.

On countless mornings, (well, I suppose I could add them up,) I thought about working out.  But then the phone started ringing, or I just didn’t feel like getting sweaty. Or, or, or.


So, today is a new day and I’ve tried to start all over again.  I went to church Sunday for the first time in many weeks.  I’ve got things turning around in my life.  I’ve set up boundaries to protect me from mean or unnecessary intrusions.

I started out on a low intensity workout today.  I also skipped in-line skating.  (I’ve never really been able to do that without the trainer getting frustrated with me.)


I really don’t.  Who do you know who does?

But I am, and I have to stop looking in the mirror and saying, “Everything looks proportional.”  It’s not, Donny.  You’re FAT.

Last night I had grilled chicken, steamed brown rice and green beans for dinner.  I ate more than two hours before bed.  I don’t feel weighed down and lethargic today.  I went to bed at 10 p.m and was up at 7 a.m.


I’ve asked for this before.  But I need it more than ever.  I weigh more now than I did last year when I first began EA SPORTS Active.  And you need to know, it’s not their fault.  When I was actively using the product, I dropped 45 lbs.  Diverticulitus and all the other stuff that’s happened over the past year just caused me to eat, eat and eat.  Even when I wasn’t hungry.

I’ve got to get my weight down.  It’s killing me.  LITERALLY.

Please, let’s re-establish a support network for each other.  Let’s tell each other what he had to eat today.  Post your menu or calorie consumption in the comments and we’ll all know whose being good and who needs some talking to.  That’s accountability.  That’s what I need most from you, and what I offer you, as well.

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CBS 11 in Dallas’ feature on @DaddyClaxton using #EASAactive

Jan 2, 2010 by

North Texas Man Loses Weight With The Wii

MESQUITE (CBS 11 / TXA 21) ―

As the new year begins, many people have resolved to lose a few pounds.
There are several creative and motivational ways to make your exercise
routine different and challenging, but one local man has found weight
loss success playing video games typically enjoyed by kids and young

Donny Claxton is a North Texas public relations executive, and a father
to seven kids. Last spring, Claxton weighed 370 pounds. But he has shed
30 pounds with "EA Sports Active" and the new "EA Sports Active: More
Workouts" games for the Nintendo Wii.

"For guys who are unfortunate, like me, who have gotten a little bigger
than we want to be, this is a real good solution," Claxton said. "From
the second you turn it on and get going on it, you get going."

The motion-controlled remote and a balance board accessory have helped
the Nintendo Wii evolve into much more than a device for playing games.
Software is being developed that focuses on getting players to stand
up, move around and work off the extra pounds.

One of the newest exercise programs is "EA Sports Active: More
Workouts," an expansion to the original "EA Sports Active" game
released earlier in the year. The game uses a specially-designed leg
strap and tension band in conjunction with the Wii's remote and balance
board. And the activities are designed to provide a fun workout. "It
works every part of your body," said Claxton.

There are more than 35 exercises including an obstacle course, boxing,
lunges and running. "It varies up which exercises you are going to do
in each workout," Claxton explained, "so that you don't get into a
routine. You don't get bored with it. And that you are always doing
something fun and different."

And, as you continue to workout, the game changes with you. It adapts
to your fitness level, tracks your progress and weight and shows how
many calories you have burned. It even reminds you when you've missed a
day or two. It's like having a personal trainer in a box.

"As you get better and better, and deeper and deeper into a workout,"
explained Claxton, "it increases the intensity automatically to help
push you a little bit harder and a little bit further."

So now, Claxton is not stopping at 30 pounds lost. He is hopeful that
the program will help him reach his ultimate goal. "By summer of next
year, to have lost 130 pounds from when I started," he said. "I really
want to be down in the 240-250 range."

All this exercise, all this weight loss, without ever leaving his home.

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My Top 25 Christmas Songs of All Time–What are yours?

Dec 2, 2009 by

As you might think, I'm big into Christmas.  Always have been.  Part of Christmas to me also is the music that goes along with it.  I can honestly tell you that in the past 30-some-odd years, I've never put up the Christmas tree without playing Christmas Is… by The Percy Faith Orchestra.  I play the whole album and regard it as one of my favorites of all time.  1085261

So in my iTunes Playlists for Christmas, here are my top 25.  I encourage you to try each of them out if you don't already have them.  Which of the 25 is my absolute favorite?  Hm.  I really have no idea.  They're all pretty darned good.

1)  White Christmas, Bing Crosby

2) Do They Know It's Christmas, Band Aid

3)  We Need A Little Christmas, The Percy Faith Orchestra

4)  Sleigh Ride, KT Tunstall

5)  Winter Wonderland, Johnny Mathis

6)  Christmas in Dixie, Alabama

7) Blue Christmas, Cheryl Crowe

8) The Little Drummer Boy, The Harry Simeone Chroale

9) Happy Christmas, War Is Over, John Lennon

10)  All I Want For Christmas Is You, Mariah Carey

11)  Linus & Lucy, Vince Guaraldi Trio

12) Rudolph The Red-Nosed Reigndeer, Burl Ives

13)  Frosty The Snowman, Jimmy Durante

14)  You're A Mean One, Mr. Grinch, The MGM Studio Orchestra

15) Merry Christmas Darling, The Carpenters

16)  His Yoke Is Easy, The Royal Philharmonic & Royal Choral Society

17) Wonderful Christmastime, Paul McCartney

18)  Christmas Is … The Percy Faith Orchestra

19)  Home For The Holidays, Perry Como

20)  All I Want For Christmas Is My Two Front Teeth, The Chipmunks

21)  Maybe Next Year (X-Mas Song), Meiko

22) Baby It's Cold Outside, Tom Jones & Cerys Matthews

23) Tinsel Town, SHeDAISY

24)  Christmas Is Just Around The Corner, Barry Manilow

25)  The Chanukah Song, Adam Sandler

Again, the order of the songs is debatable.  But to me, any Christmas song playlist has to have these 25 in it to have the best of mixes.  Enjoy. 

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Do you have enough lights on your Christmas Tree? How to know if you need more…

Nov 29, 2009 by

Oh Christmas tree, oh, Christmas tree, do you have enough lights on thee?

It’s an important question to ask.  Do you know the secret to being able to answer this question?

And what about those LED lights that Wal-Mart is selling this year?  What effect do they provide?

The answers are all in this video:

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