Red Lion Hotels — Thank You!

Jun 8, 2014 by

Red Lion Hotels, thank you.

Red Lion Hotels Corporation

Red Lion Hotels Corporation (Photo credit: Wikipedia)

For today is my Mom’s 67th birthday and she’s in Portland staying at your airport hotel. That’s basically all the info I had–“red…. something hotel by the airport,” she mentioned as I drove her to DFW yesterday.

So this morning, I got on Google and searched “red hotel airport Portland,” and there you were. I logged on to your website’s chat after checking out the Pacific Grille’s menu. The chat service said to call the hotel. I did.

A wonderful young lady answered at the front desk. I said, “Today is my mom’s 67th birthday, and I believe she’s staying there, and I’d like to have breakfast in bed sent to her room. Can you help me?”

She put me on hold and came back a few seconds later saying that no one was answering the phone in the restaurant, but worse, they normally don’t do room service.

BUT, and this is a big one, “But, I am about to get off work and if you’d like, I’d be happy to take care of this for you.”

What?!

“Sure, I’ll place the order and then take the food to your mom’s room.”

I missed the young lady’s name. When she wanted to know about beverages, I instinctively said, “iced tea.” I didn’t realize that in Portland, OR, that’s not even on the menu. “Hey, I’m from Houston,” she said. “I’d drink iced tea for breakfast on Christmas morning! If I can’t swing tea, what other drink, some OJ maybe?”

We agreed.

So about 15 minutes passed and then in came the texts from my daughter. With photos.

Pancake breakfast from the Pacific Grille, Portland's Red Lion Hotel restaurant.

Pancake breakfast from the Pacific Grille, Portland’s Red Lion Hotel restaurant.

IMG_8317

Pancake breakfast from the Pacific Grille, Portland’s Red Lion Hotel restaurant.

Those have to be the biggest hotel restaurant pancakes I’ve ever seen in my life. I mean, they’re TEXAS BIG pancakes all the way from Oregon.

Nice. So in summary, Red Lion Hotels, the front desk attendant who got off about 7:30 or 8 a.m. your time PST today, Sunday, June 8, 2014, she needs a pat on the back. She went beyond what was called upon in her duties as a front desk clerk to ensure that my mom has a memory from her 67th birthday, she hopefully won’t soon forget. I’d never even heard of Red Lion Hotels, but next time I’m on the Left Coast, well, I’ll find a way to spend the night.

Thank you. Please ensure this post makes its rounds through marketing and upward in the company, to the manager of the Portland Airport hotel, and most especially, the young lady from Houston who made my mom’s 67th birthday breakfast one she won’t forget.

UPDATE: Sunday, PM:  I received a Tweet back from Red Lion Hotels tonight. They’re going to track down the young lady who helped out this morning and give her a reward.

When I sent a text to Mom letting her know of the RLH tweet she sent the following back:

Screen Shot 2014-06-08 at 9.43.23 PM

 

 

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Skype Counseling Sessions & Google Alerts Earned Us Media Coverage

Mar 5, 2013 by

Friday we saw a Google Alert of a FOX News story of counselors offering Skype Counseling Sessions. A quick email to our client revealed what we’d not previously known. Two counselors are offering Skype counseling sessions–one even to a client in Russia, and they’re working out well.

Skype Counseling Services offered by PrestonPlaceCounseling.com.

Skype Counseling Services offered by PrestonPlaceCounseling.com.

So after a quick email pitch to KDFW FOX 4’s Shaun Rabb here in Dallas, we had a date set for this afternoon at 1 p.m.

The piece on FOX 4 is stellar.

We’re bringing this to your attention because we simply used Google Alerts to find a subject matter that applied to a client and then sought to localize the coverage.  We’re told that KDFW is actually going to put the video on the FOX ONO system–meaning it’s going to be sent to FOX stations around the country for them to slip in during their coverage when they need a news story.  You really can’t beat that kind of exposure for a client.

So here’s the link to the FOX 4 story.

http://www.myfoxdfw.com/video?clipId=8556567&topVideoCatNo=237008&autoStart=true

And here’s a link to our client’s site: http://www.prestonplacecounseling.com, where they also added a blog post about their feelings involving Skype counseling sessions.

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Books For iPad–Should We Even Be Calling Them “Books”

Nov 19, 2012 by

Books for iPad–Redefining the Word “Book”

Something needs to be done about what we call books for iPad.

Books For iPad--Should we even be calling them "Books?"

Books For iPad–Should we even be calling them “Books?”

Apple says, “iBooks should be used to refer only to the application and is always plural. Do not use the word iBook to refer to a publication or to the general category of ebooks. Instead, say your publication is a book available on the iBookstore.”

According to the Google Keyword Tool, the term “iBook” generates 1.22 million global monthly searches on the Internet. The term “iBooks” generates 1 million global monthly searches. To those who have signed end user licensing agreements, Apple says not to use “iBook” in marketing literature. But Web searchers are using it in their Google searches, so if you don’t use it on your Web pages, you’re reducing your chances for even being found via on-page content.

Not having an Apple-sanctioned, Apple-approved brand name for books for the iPad is hurting business for those in the publishing industry who focus on this type of book.

In my opinion, Apple needs to come up with a brand name we can use, or stop prohibiting publishers who have signed end user agreements with them from using iBook and iBooks without fear of retribution.

This Is Not My Grandma’s Louis L’Amour Type Of Book

This is not a book in the traditional sense. Yes, it’s got words in it and you can take a traditional book and put it into the software and ergo, it’s a book, but when was the last time you read a book with two hours of video in it?

We shouldn’t even be calling these creations “books.”

There should be some new term created for what these actually are because they’re not normal books.

Part of the frustration I have as a publisher and marketer of these books is that I call somebody and say, “Hey, I want to talk to you about the book we’ve made for the iPad.” What comes to their mind is the traditional book. They’re thinking about something you can thumb thru like a magazine.

“When I do interviews, if I can help it, I’m going to that station or I’m going to find that reporter so I can put an iPad in their hands and I’m going to say, ‘Here is my book. Here is what it can do. And here, let me show you the Rio Azul Mask in 3D where you can turn it.  Here, not me, you, turn it.’ And when you do that, their eyeballs pop. And it’s magic and they’re going, ‘Holy Cow!’ Because they’ve never seen anything like it because this isn’t a book. This isn’t like a normal book.”

Apple’s marketing dollars are spent on hardware, not on software and not on the products one can make using their software to use on the hardware.  This is making it harder to exist in this space, but it’s also freeing up the opportunity to share the message of what these books can be, should be and how they can be built.

Simply put, this is not the kind of book my grandmother would have sat and read. This is not a Louis L’Amour western. And given his imagination, I really wonder what he would be doing with this vast accomplishment in technology.

What Do You Think?

So what do you think?  Is there a better term we could be using to describe books for iPad?

 

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GetClicky.com, The Best Web Analytics Tool Yet

Oct 7, 2012 by

In my humble opinion, GetClicky.com, offers the Best Web Analytics tool yet for website management.  Where has this tool been?

For the longest time I’ve been using Statpress.  On a couple client sites, it doesn’t even work.

Then when you compare it to the day-delayed Google Analytics, the numbers don’t even come close to matching.

I’ve only been using GetClicky.com for about 24 hours and already I can see a huge difference in the amount of information I’m able to gleen.

The site, which offers a service of monitoring up to 10 sites per month for $9.99, gives me real-time information about who has been to this site, what cities they even live in.  I can see what keywords got them here, how long they stayed, and so much more.

Even better, I can assign a log-in for a client so they can see information about their site, too, without me having to give them my passwords, etc.  And I can set it to where they can do a read-only or have administrative controls.

It’s still early in the process, but web analytics have long been a pain in my side. Clients want to know how well their site is doing.  You can show them Statpress figures and they look great.  Then you can look at Google’s information a day later and things don’t look so good. The important thing is being able to present an accurate picture, and be able to look at tips for improving a site.

 

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The Importance of Brand Consistency Across Social Media

Jan 18, 2011 by

We’ve been having great conversations lately about why having a consistent user name across social media platforms is so critical in today’s world, especially as it relates to brand recognition and messaging.

It’s become a cliche these days to say that “everyone on the Internet is a brand,” but the simple fact of the matter is that that’s a true statement.  And just like it’s important to have consistency in messaging offline, it’s almost more critical online.  Why?

Brand Consistency

Offline a company, at least a successful one, would never allow it’s name to be used in varying forms whether in it’s logo, mentions in the newspaper, or even how employees answer the phone.  It would not make sense to see John’s Acme Shoes on the sign outside the store, then call the store something else in a newspaper ad or the phone book like Hunter’s Acme Apparel, for instance.

Online is no different, and possibly just as important.

With the number of new websites popping up on the Internet each hour, consistency becomes essential.   We couldn’t be the Dallas Public Relations firm Claxton Creative in the domain of our Website and then say our name is Creativity by the Claxtons.  While with those two terms still seem to be the same, Google doesn’t agree.

As you can see, the results are quite dramatic.

With certain keywords and content on your site, you might eventually be able to overcome this difference, but why would you risk that?

Our Social Media Strategy

We believe in providing our clients with social media campaigns that keep things consistent with the offline brand as well as the online brand.   In an Internet arena where things are changing by the mili-second, being consistent can mean the difference in a customer finding you and your making a sale, or them missing you and many others like them.

Now which of those two scenarios would you prefer?

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