Launches Campaign For Interactive Books for the iPad

Mar 31, 2012 by


DALLAS: Thursday announced it has launched a 34-day campaign on the crowd source funding website,, to raise at least $57,766 to fund a mid-2012 expedition to Peru’s ancient Inca city, Machu Picchu, in the heart of the Andes mountains and gather HD video, hi-res photographs and other materials needed to make the first published book in iTunes for the iPad.

The campaign’s URL is:

Organizers also point out that their efforts mirror those of American Archeologist Hiram Bingham, who in 1912 raised $20,000 from Yale University and the National Geographic Society to fund a return trip to the area after “re-discovering” it in 1911.  Machu Picchu was built around 1450 AD and was later abandoned.  It often is regarded as the most significant ruin found in South America and has been classified as one of the “New Seven Wonders of the World.”

“Exactly 100 years later, we are raising funds for an expedition to commemorate the historic work of Hiram Bingham and to use today’s technology to produce the most extensive Interactive Book for the iPad on Machu Picchu,” said The Wonders Expedition CEO & Founder, Donald Claxton of Dallas.  “We are going to capture the same spirit of discovery and make it available to everyone.”

Interactive books for the iPad include interactive 3-D animations, photo galleries and images.  They allow a reader to tap and display HD videos, high-res 360° photos, interactive charts and graphs, and highlight and take notes all within the one book.  Claxton the organization also will be adding a virtual tour capability within the Machu Picchu book using the latest developments in HTML 5, XML and CSS3.

“Interactive books are the latest development in technology in the book publishing world and far exceed the capabilities of typical printed books and even the capabilities of those presently being released for Kindle and Nook in e-Pub formats,” Claxton said.

Through The Wonders Expedition’s Interactive book, users will be able to see 360° HD video and photography, while also hearing the sounds of the raging Uruamaba River and enjoying the views from Machu Picchu and Huayana Picchu, the iconic mountain seen in the background of the historic site.

Because of the 2012 developments in interactive software, readers also will be able to see how ancient Machu Picchu residents covered the roofs of their house, demonstrate their exquisite stonework and the high-tech engineering they used to lock the door to their city and its clan groups.

Claxton said that through his organization has a great chance to raise the funds necessary to support such an innovative project that also gives those who contribute an extraordinary opportunity to interact with the development of the book.

“Usually in the start up world there are incredible challenges to find angel investors and venture capitalists who typically want a chunk of a developing company that no one really understands the value of and it can be a painful process that’s certainly not for the faint of heart,” Claxton said.  “Because we are offering incentives and rewards to those who are willing to be a part of our historic project, we feel like we have a better chance at using this new and innovative way to raise the funds we need to get a solid project under our belt and prove that we have a viable concept.

“There’s not a doubt in my mind that if had been around in 1912, Hiram Bingham would have been talking to them just as much as he was talking to Yale and NatGeo,” Claxton said.  “I cannot tell you the excitement there exists in following in his footsteps 100 years later armed with 100 years of technological advancement.  It is going to help us tell the story he could only dream about in 1912.”

Claxton said his organization also is working to release in June the Interactive Book version of Dr. Mark Van Stone’s 2012: Science and Prophecy of the Ancient Maya, which was announced earlier in March.  A book also is underway for the Chaco Canyon North American Indian tribes.  Other sites on the storyboard include The Colosseum in Rome, Stonehenge in England, The Great Wall of China in Asia, and the Pyramids of Giza to name a few.

An “all-or-nothing” funding project, Claxton says that upon receipt of the funds from the project, the group plans to send a team to Peru in June or July of 2012 and have the book ready for public release in October.

Those interested in contributing to the project can go to Kickstarter’s page for, determine their funding-level interest and then make a pledge.

The Wonders Expedition™

Founded by Dallas public relations veteran, Donald Claxton, The Wonders Expedition™ is designed to explore and unlock the mysteries of the world via virtual and real-life experiences to the most historically significant places on Earth.  Through its Website and interactive books, the organization seeks to transport anyone at any age to historic sites they may never physically visit and give them such a vivid experience, they’ll feel like they were there, and hopefully, be inspired to go back in person.  Because of its focus as an early-adopter of technologies, TWE hopes to encourage students of all ages to study in science, technology, engineering and mathematics.

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Interactive Books for the iPad Way of the Future

Mar 29, 2012 by

Today via our special project, The Wonders Expedition, we have launched our first campaign to raise $57,766 to fund an expedition to Peru in June/July with a small team of professional photographers and writers to capture the adventure and excitement that makes up Machu Picchu, one of the New Seven Wonders of the World, and bring that information back so that we can create one of the most advanced and incredible Interactive Books for the iPad yet.

If you’ve not seen what an Interactive Book is all about, well, you’re missing out on an incredible high-def, hi-res edutainment product that is going to chance the way we learn.  It’s already doing that, but we are just at the beginning of where Interactive Books are headed.



We chose to highlight Machu Picchu in Peru because it is a Wonder of the World, but also because it’s one of those places most people on the planet never are going to be able to visit.  Indeed, the Peruvian government already has limits of 2,500 people per day who can access the site because it simply cannot handle the massive foot traffic.  Not to mention it’s in a remote area of the Andes and travel costs there, well, we could go on….

But another interesting and exciting fact is that exactly 100 years ago this year, American Archeologist and explorer Hiram Bingham was doing the exact same thing as we are now–raising money to go back to Machu Picchu, which he had “re-discovered” in 1911, and do a proper exploration of the site.  He’d only done a one-day climb in the area in 1911.  The 1912 expedition was where things really got interesting.

And so, 100 years later, we are taking high-definition cameras, and cameras with as many mega-pixel sensors as there are stars, and going back to Machu Picchu to capture the details that Hiram Bingham may have observed, but based on 1912 technology, had no way to bring back and share with the rest of the world.

Interactive Books

Al Gore‘s Our Planet is a great  example of what we’re working on.  The video of the young man at a recent TED convention doing a presentation really was exhilarating.  But it’s just the beginning.

3-D animations, graphs, charts, all that is becoming standard in these new tools of learning.  With the team of experienced photographers, writers, graphic artists and marketers, we think we are on the right track toward the future with these great books.

We invite and encourage you to check out our campaign.  Please strongly consider contributing to the campaign and joining our team, just like Hiram Bingham accumulated the best he could gather 100 years ago.

Makes you wonder who will be writing about us this time in 2112, too, doesn’t it!?

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