Books for iPad Now Have Puzzles!

Nov 14, 2012 by

It made me smile when I saw for the first time that books for iPad now can have puzzles.

In Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya, we used the iBook-Widgets.com app to build one of Tortuguero Monument 6, one of the most important elements in all of Maya prophecy.  In the book we’re wrapping up, There’s A Zombie In My Treehouse, we’re including one of the book’s cover.  In What Apple Isn’t Saying About Books for iPad, we also included one of the cover.

They’re very easy to make and they’re even more fun to try to solve.

The good thing about them, is that they add interactivity to your book.  They’re also challenging, as you have to figure out the right pattern and movements to make the things all come back together.

And that’s part of what Apple likes most about them. They fit the requirement for what these books are all about–interactivity.

Want to see how one works?  Easy.  Just download What Apple Isn’t Saying About Books For iPad–it’s free here on ClaxtonCreative.com. Also check out the other cool aspects we’ve been featuring and highlighting here on the site.

Do you have a book you’re ready to submit? We invite you to fill out the submission form and let us take a look.

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Books for iPad–The Great Gold Landslide of 2012 And Beyond

Nov 9, 2012 by

Books for iPad–The Great Gold Landslide of 2012

Earlier this year I was having a breakfast meeting–one that lasted for 4.5 hours–with our colleague, George Saltsman from Abilene Christian University’s spin-off, Connected Consulting, (and there’s a story I need to share about George,) but this point I must make first.

We’d been talking about the rise in books for iPad and the adoption rate ACU is seeing as they work with public schools and colleges around the world, and I mean that, around the planet, and I said to George, “We’re in the middle of a Gold Rush.”  He looked at me and said words I never will forget.  “No,” he said. “This is a Gold LANDSLIDE.”

What Apple Isn't Saying About Books For iPad

What Apple Isn’t Saying About Books For iPad

A word about George before I go on.  It was George who fellow Claxton Creative developer and long-time friend, Ron Rose, and I met with back in January to talk about the books we wanted to make of the Wonders of the World for our sister-site project, The Wonders Expedition. We were on to making books for iPad, but didn’t realize Apple was releasing iBooks Author in a matter of days.  George knew, but didn’t tell us then. He just said be ready for a major announcement.

And then came the release of iBooks Author. George then talked about the work that’s been going on at ACU for a very long time. All incoming freshmen at the school here in Texas get an iPad. The iPad knows where the student is on campus by pinging and because it knows, for instance, it’s in Dr. Saltsman’s class, the student who has it gets all of the professor’s notes, lectures, quizzes–everything, from the iPad cos it KNOWS where it is.  For the next class, say the student heads to “Dr” Claxton’s class, iPad knows where it is, same deal.

I’ll let you think about that for a moment.

2012: Science & Prophecy of the Ancient Maya

So as 2012 has progressed, we’ve worked with Dr. Mark Van Stone of Southwestern College in San Diego to develop his one and only book for iPad on the ancient Maya made with iBooks Author. It’s an amazing product.

Ask yourself this question.

When was the last time you read a book with two hours worth of video, and four 3D animations of ancient Maya and Aztec artifacts that are almost 1,200 years old?

Readers around the world now are doing that with our book for iPad.

There’s A Zombie In My Treehouse

My company’s associates have been on an amazing learning curve this year.  We’re just now finishing Ken Plume and John Robinson’s There’s A Zombie In My Treehouse.  The print version has been featured in WIRED.  Wait until they see what we’ve done with it for iPad. There are more than 370 videos in the Zombie book.  Read that again.  There are more than 370 videos in their book.

From our offices in Dallas, we have produced some amazing work this year.  But this really is just the beginning.

What Apple Isn’t Saying About Books For iPad

Included on ClaxtonCreative.com over the next nine business days are going to be a series of videos that talk about “What Apple Isn’t Saying About Books For iPad.”  You can download a free copy for your iPad here.  If you don’t have an iPad and want to see how it looks on an iPad, minus the videos, which we will post here day by day, you can download a free copy of the .PDF version here.

This book isn’t meant to be critical of Apple.

Explained in our book is a basic important principle about Apple–they’re a hardware company. They don’t promote the software products they make. And they’re not doing that with iBooks Author. As a publisher, that frustrates the hell out of me. But think about this. Apple makes Aperture for photography. They make Pages as a word processing client.  They make Final Cut Pro and Express for movie editing.

When have you ever seen a TV commercial about any of those things?

Confusion Still Exists About Books For iPad.

We wrote, “What Apple Isn’t Saying About Books For iPad” for this reason.  As we’ve tried to market our 2012 book we’ve run into a wall of confusion. Apple has sold more than 100 million iPads, but at this writing, I’m not sure how many iPad owners even realize how cool iBooks 3 is.

I know what it’s like trying to explain one of our books to the man on the street. You tell them you’ve made a book for the iPad and they think you make words and stuff that appear just like on the Kindle or Nook.

We’ve called TV stations all over Dallas trying to just come by and show them that right here in their own backyard, “books” that are revolutionizing the way kids of all ages all around the world are being made, and there’s nothing.  One photographer suggested if we stood on a corner and assaulted a puppy with an iPad and then added that into a book, we might break thru the TV news ceiling at this point.  And of course, there’s also been the 2012 elections that have sucked up all manner of media attention.

Books Made With iBooks Author

But we feel, even for more than just our own business survival, that it’s important to help tell the story about a book that’s made with iBooks Author that appear on the iPad.

Apple received input from educators and publishers from around the world because Steve Jobs saw books for iPad as a way to make revolutionary changes to the way humans learn.  This was one of his major projects up till the very end of his life.

In January 2012, Apple released iBooks Author software to make what the company calls, “Multi-touch books for iPad.”  Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, study guide notecards and now, with the release of the iBooks 3 app—social media.

Because of this development and the rise in published materials for these units now making their way into schools, we are on the verge of a major shift in the development of books and how they are used in the field of education.

Sadly, Apple just isn’t going to overtly promote the revolutionary developmental change in what we have come to know as “books.” They are waging a revolution in education and doing it quietly, but massively through the adoption and placement of technology in the classroom that is unparalleled and replacing the use of PCs and even Macs.

With the iPad mini, Apple is getting into more and more public school districts in America and around the world, which is going to have a profound impact on the way humans learn. More about that later in the series.

 

 

 

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‘What Apple Isn’t Saying About Books For iPad’

Nov 8, 2012 by

Editor’s Note: This is the news release which begins the first in a series of 10 daily posts about the innovative aspects of books for iPad made with iBooks Author. The series is not critical of Apple, but done to help spread the word of the fascinating education tools that rapidly are going into use around the world and changing the way we learn. You can download our FREE book here. (It is 847 MBs so it is going to take awhile depending on your WiFi speed.)

Download the PDF here.

FREE BOOK FOR iPAD DESIGNED TO EDUCATE PUBLIC ABOUT NEW TECHNOLOGY DESIGNED TO REVOLUTIONIZE HOW HUMANS LEARN

‘What Apple Isn’t Saying About Books For iPad’® Features Digital Learning Tools Being Produced In Dallas

DALLAS—Schoolchildren, teachers, maintenance workers and parents themselves increasingly are learning from the type of multi-touch interactive books for iPad and iPad mini that are being produced by a Dallas publisher, and in some areas are exploring ways to generate content where learners must demonstrate topic mastery before advancing to the next.

What Apple Isn’t Saying About Books For iPad Cover

Claxton Creative, LLC, the leading publisher in Dallas of the new “books” Steve Jobs was developing before his death last year, Thursday released What Apple Isn’t Saying About Books For iPad as a way to educate the public about the emerging technology that was designed to revolutionize the teaching and learning processes.

“Up to the end, Steve Jobs was working on this new form of a ‘book’ that now is revolutionizing the educational process around the world,” said Publisher and Author, Donald Claxton, who also served as the communications director for Dallas schools from 2001-2006. “The iPad mini is being marketed to increase the rate of adoption of iOS tablets in schools. Yet we are finding many parents still are unaware of how the learning process is changing for their kids and they are going to be amazed when the find out.”

In August, this North Texas company, along with Dr. Mark Van Stone of Southwestern College in San Diego, released 2012: Science and Prophecy of the Ancient Maya, which now is available on the iBookstore and being prepared for an upcoming course on iTunes U to be taken worldwide by students of all ages.

“When was the last time you read a book that included two hours of video from 15 Maya scholars and had 3D animations of Maya artifacts that are 1,200 years old? We made this new ‘book’ in Dallas and it’s now on sale in 50 countries, including the entire South American continent. That’s never been possible before 2012 and something not even the ancient Maya could have predicted. But like much of what has been lost about the ancient Maya, many are not yet aware of what can be done on these books for iPad.”

Claxton said his company is negotiating with industry leaders about production of new materials as well as talking to major universities and school districts about how to escalate the rapid adoption of these new books. He also said tremendous opportunities exist in aircraft and industrial maintenance as well as corporate training.

“If you’re on a ladder looking at a jet engine that needs repair, which would you rather use as a guide, a 3-inch binder or an iPad mini strapped to your arm that weighs a little more than a half-pound? With these books, a technician can watch videos and study interactive photographs and drawings of what the working part is supposed to look like and follow the sequential steps in how to fix it,” Claxton said.

Claxton said books for the iPad have moved beyond the promotional and theoretical stage. School districts around the country are buying the units in rapidly increasing numbers.

For instance, a Nov. 5, 2012 issue from Time magazine cited examples of the New York City Public School system ordering more than 2,000 iPads for $1.3 million, the Virginia Department of Education spending $150,000 for an iPad initiative in 11 schools, and Chicago public schools spending $450,000 for 23 district-funded iPad grants.

“When Apple made the iPad mini announcement in October the pundits said it was to combat the rise in the Kindle Fire because of its cost,” Claxton said. “The real story is that a school superintendent with $1 million to spend pre-iPad mini could buy 2,000 units. With the iPad mini being $179 cheaper, they can now buy 3,000 units for the same amount of money. An added bonus is that kids’ fingers work very well on the smaller units.”

Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, in-chapter quizzes, study guide notecards and now, with the release of the iBooks 3 app—social media capabilities that mean a student can ask a peer, teacher, parent or even the author themselves for assistance if they come across a section in a book they don’t understand.

“We want parents, teachers, administrators and corporate managers to see how this new technology can make a dramatic difference in how their children learn for the rest of their lives,” Claxton said. “What Apple Isn’t Saying About Books For iPad is offered for free downloading off our site to help educate why these books are so different from anything else they’ve ever seen.”

The book released Thursday includes 10 videos, a spooky 3D animation of the Maya Rio Azul Mask, a multi-touch image that demonstrates the new social media functions in the iBooks 3 app, an interactive map that shows the developmental patterns of ancient Mesoamerican cultures, and even a digital sliding puzzle of the book’s cover.

“We are in the middle of something huge for education, training and the spread of knowledge around the world. This isn’t a gold rush; it’s a gold landslide and few seem to realize it is even happening,” Claxton said.

Claxton said his company is putting the final touches on a children’s book for the iPad entitled, There’s A Zombie In My Treehouse, by authors Ken Plume and John Robinson of Atlanta. The book, which previously has been featured in WIRED, has 16 different readers tell the story, including some famous movie personalities, like Peter Serafinowicz, best known for his voice as the Sith Lord Darth Maul in Star Wars Episode I: The Phantom Menace.

Over the next 10 days, ClaxtonCreative.com will feature a particular aspect of the book for the benefit of those who still do not own an iPad. Each day, a new topic will be presented, complete with a short video also featuring a characteristic of these new books available only on the iPad and iPad mini.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas Author Allen Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

Apple, the Apple logo, iBooks, iPad, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store and iBookstore are service marks of Apple Inc.

—30—

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iBookstore Expansion Means 2012 Book On Sale Now In Central & South America

Nov 1, 2012 by

Just in the nick of time, Apple announced yesterday that it has expanded sales for books available in the iBookstore to 18 new territories and countries, mostly including Central and South America.

This is great news because it means Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya now is available in 50 countries globally, including Mexico, Belize and Guatemala, where much of the book features the history of the ancient Maya in a very scholarly way.

In fact, we’ve been agonizing over the fact that up until yesterday we couldn’t sell the book in such an important area of the world–one that gives honor and attention to this important civilization.  Univision also has an interview they’re about to run with us and Dr. Mark Van Stone that will run throughout the entire Univision Spanish-speaking network.  Now you can sense why this is so big for us.  Had the story run before yesterday, millions would have been exposed to the work with no way to buy it. …  Thanks Apple.

Apple has expanded its sales reach for books available on the iBookstore to include Central and South America.

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The Motel 6 Maya Calendar Commercial–Funny

Oct 8, 2012 by

The Motel 6 Maya calendar commercial presently running on radio across America is the latest mention of the ancient Maya calendar, and we have to admit, it’s pretty funny. If you’ve not heard it, here’s a transcript.  The YouTube video of it is below.

“Hi, Tom Bodett trying to make sense of this Mayan calendar. It seems to end Dec. 21st, 2012. That’s, unsettling. Oh well. Still plenty of time this year to stay at Motel Six and get a clean comfortable room for the lowest price of any national chain.  And we’re still taking reservations for after Dec. 21.  All due respect to the Mayans.  Sorry, King K’inich Ahkal Mo’ Nahb. Nothing but love for ya.  I’m Tom Bodett for Motel 6 and we’ll leave the light on for ya.”

Of course, the Maya don’t predict the end of the world.  They made some predictions, but certainly not along the lines of what the Doom & Gloom crowd are sharing.  Kudos to Motel 6 for making light of it.  Now if they’d just leave an iPad with Dr. Mark Van Stone’s 2012: Science & Prophecy of the Ancient Maya exclusive book for the iPad next to the Gideon Bible we think they might have something!

 

 

 

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