Books For iPad–Should We Even Be Calling Them “Books”

Nov 19, 2012 by

Books for iPad–Redefining the Word “Book”

Something needs to be done about what we call books for iPad.

Books For iPad--Should we even be calling them "Books?"

Books For iPad–Should we even be calling them “Books?”

Apple says, “iBooks should be used to refer only to the application and is always plural. Do not use the word iBook to refer to a publication or to the general category of ebooks. Instead, say your publication is a book available on the iBookstore.”

According to the Google Keyword Tool, the term “iBook” generates 1.22 million global monthly searches on the Internet. The term “iBooks” generates 1 million global monthly searches. To those who have signed end user licensing agreements, Apple says not to use “iBook” in marketing literature. But Web searchers are using it in their Google searches, so if you don’t use it on your Web pages, you’re reducing your chances for even being found via on-page content.

Not having an Apple-sanctioned, Apple-approved brand name for books for the iPad is hurting business for those in the publishing industry who focus on this type of book.

In my opinion, Apple needs to come up with a brand name we can use, or stop prohibiting publishers who have signed end user agreements with them from using iBook and iBooks without fear of retribution.

This Is Not My Grandma’s Louis L’Amour Type Of Book

This is not a book in the traditional sense. Yes, it’s got words in it and you can take a traditional book and put it into the software and ergo, it’s a book, but when was the last time you read a book with two hours of video in it?

We shouldn’t even be calling these creations “books.”

There should be some new term created for what these actually are because they’re not normal books.

Part of the frustration I have as a publisher and marketer of these books is that I call somebody and say, “Hey, I want to talk to you about the book we’ve made for the iPad.” What comes to their mind is the traditional book. They’re thinking about something you can thumb thru like a magazine.

“When I do interviews, if I can help it, I’m going to that station or I’m going to find that reporter so I can put an iPad in their hands and I’m going to say, ‘Here is my book. Here is what it can do. And here, let me show you the Rio Azul Mask in 3D where you can turn it.  Here, not me, you, turn it.’ And when you do that, their eyeballs pop. And it’s magic and they’re going, ‘Holy Cow!’ Because they’ve never seen anything like it because this isn’t a book. This isn’t like a normal book.”

Apple’s marketing dollars are spent on hardware, not on software and not on the products one can make using their software to use on the hardware.  This is making it harder to exist in this space, but it’s also freeing up the opportunity to share the message of what these books can be, should be and how they can be built.

Simply put, this is not the kind of book my grandmother would have sat and read. This is not a Louis L’Amour western. And given his imagination, I really wonder what he would be doing with this vast accomplishment in technology.

What Do You Think?

So what do you think?  Is there a better term we could be using to describe books for iPad?

 

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iBooks 3 Adds Social Media

Nov 16, 2012 by

iBooks 3 books for iPad now includes a powerful Social Media component that allows a reader to share content with others via Twitter, Facebook, Message, and Email.

iBooks 3 Social Media tools

iBooks 3 Social Media tools

From an educational standpoint, this is significant.

The new “share” function from highlighting allows for the exchange of text within a book via Mail, Message, Twitter, Facebook or allows a reader to copy for pasting elsewhere. Because of this, the world’s classroom just got a lot bigger. And with the release of the iPad mini, it’s going to grow even faster.

As we’ve mentioned before, a superintendent with $1 million to spend on hardware before the iPad mini, could spend those funds and purchase 2,000 iPads. Because the iPad mini is priced lower, a superintendent can now buy 3,000 iPad mini units for roughly the same $1 million.  Apple‘s strategy clearly was to offer a lower-priced unit that could be smaller in size and not compromise usability–after all, elementary and middle school kid fingers are smaller, so it was a perfect fit.  And think about this, what demographic has the most growth potential in the use of social media?

Social Media In An iBooks 3 Book For iPad

We’ve said it before on this site, but it is worth repeating.  The Social Media component in a book for iPad means a reader now can ask a classmate, parent, teacher or maybe even the book’s author a question about something within the book. Think about the power of that development? Think about being a student and you get to a part in a book you don’t understand and you leave a note for a classmate, the teacher or even the author and ask for further explanation!  That’s mind boggling compared to what happened in education just 10-15 years ago, let alone a month ago before this capability was introduced.

Using the iBooks 3 Social Media Tools

As you might expect, using the iBooks 3 Social Media tools is easy.  A reader just highlights a portion of text they want to share by rubbing their finger over it. Up will pop a dialogue box to color it with a virtual highlighter or underline it, and then the reader has the option to click a MORE button that will lead to a SHARE button.  From there, up pops various Social Media icons.  From there, the reader picks which one to use and goes through necessary logins and addressing and sends the information along with any messages intended.

It’s that easy.  It’s that powerful.  It’s going to change how learning is done in the worldwide classroom.  And just think, if you don’t have an iPad or iPad mini, you’re missing it.

ClaxtonCreative.com

Thank you for reading our series of posts, What Apple Isn’t Saying About Books For iPad.  You’re welcome to download a free copy of it for your iPad or iPad Mini, or you can download a free .PDF version of the book so you can read more about these powerful developments in books for iPad. Our company is located in Dallas, Texas, USA, and we are a designer and publisher of these special books for iPad. Yes, the iBooks Author software is available free to use. And nowadays, most people can get their hands on a copy of Photoshop, but that doesn’t make a person an expert at Photoshop.  Likewise, we have found throughout 2012, that making books for iPad isn’t just something one plops down and does. There are tricks to the process.  An entirely different way of thinking is necessary in designing such a book.  This isn’t like a traditional book, and it’s not even like one you’d write for a Kindle or Nook.

That is why we continually offer our services and encourage you, our readers, who may be considering making a book for iPad, to contact us and let’s talk about how to build it for you.  You can reach us today by calling 972-863-8784 or by using the book submission form at the top of this page. Thank you.  More posts coming Monday!

 

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Books for iPad–The Great Gold Landslide of 2012 And Beyond

Nov 9, 2012 by

Books for iPad–The Great Gold Landslide of 2012

Earlier this year I was having a breakfast meeting–one that lasted for 4.5 hours–with our colleague, George Saltsman from Abilene Christian University’s spin-off, Connected Consulting, (and there’s a story I need to share about George,) but this point I must make first.

We’d been talking about the rise in books for iPad and the adoption rate ACU is seeing as they work with public schools and colleges around the world, and I mean that, around the planet, and I said to George, “We’re in the middle of a Gold Rush.”  He looked at me and said words I never will forget.  “No,” he said. “This is a Gold LANDSLIDE.”

What Apple Isn't Saying About Books For iPad

What Apple Isn’t Saying About Books For iPad

A word about George before I go on.  It was George who fellow Claxton Creative developer and long-time friend, Ron Rose, and I met with back in January to talk about the books we wanted to make of the Wonders of the World for our sister-site project, The Wonders Expedition. We were on to making books for iPad, but didn’t realize Apple was releasing iBooks Author in a matter of days.  George knew, but didn’t tell us then. He just said be ready for a major announcement.

And then came the release of iBooks Author. George then talked about the work that’s been going on at ACU for a very long time. All incoming freshmen at the school here in Texas get an iPad. The iPad knows where the student is on campus by pinging and because it knows, for instance, it’s in Dr. Saltsman’s class, the student who has it gets all of the professor’s notes, lectures, quizzes–everything, from the iPad cos it KNOWS where it is.  For the next class, say the student heads to “Dr” Claxton’s class, iPad knows where it is, same deal.

I’ll let you think about that for a moment.

2012: Science & Prophecy of the Ancient Maya

So as 2012 has progressed, we’ve worked with Dr. Mark Van Stone of Southwestern College in San Diego to develop his one and only book for iPad on the ancient Maya made with iBooks Author. It’s an amazing product.

Ask yourself this question.

When was the last time you read a book with two hours worth of video, and four 3D animations of ancient Maya and Aztec artifacts that are almost 1,200 years old?

Readers around the world now are doing that with our book for iPad.

There’s A Zombie In My Treehouse

My company’s associates have been on an amazing learning curve this year.  We’re just now finishing Ken Plume and John Robinson’s There’s A Zombie In My Treehouse.  The print version has been featured in WIRED.  Wait until they see what we’ve done with it for iPad. There are more than 370 videos in the Zombie book.  Read that again.  There are more than 370 videos in their book.

From our offices in Dallas, we have produced some amazing work this year.  But this really is just the beginning.

What Apple Isn’t Saying About Books For iPad

Included on ClaxtonCreative.com over the next nine business days are going to be a series of videos that talk about “What Apple Isn’t Saying About Books For iPad.”  You can download a free copy for your iPad here.  If you don’t have an iPad and want to see how it looks on an iPad, minus the videos, which we will post here day by day, you can download a free copy of the .PDF version here.

This book isn’t meant to be critical of Apple.

Explained in our book is a basic important principle about Apple–they’re a hardware company. They don’t promote the software products they make. And they’re not doing that with iBooks Author. As a publisher, that frustrates the hell out of me. But think about this. Apple makes Aperture for photography. They make Pages as a word processing client.  They make Final Cut Pro and Express for movie editing.

When have you ever seen a TV commercial about any of those things?

Confusion Still Exists About Books For iPad.

We wrote, “What Apple Isn’t Saying About Books For iPad” for this reason.  As we’ve tried to market our 2012 book we’ve run into a wall of confusion. Apple has sold more than 100 million iPads, but at this writing, I’m not sure how many iPad owners even realize how cool iBooks 3 is.

I know what it’s like trying to explain one of our books to the man on the street. You tell them you’ve made a book for the iPad and they think you make words and stuff that appear just like on the Kindle or Nook.

We’ve called TV stations all over Dallas trying to just come by and show them that right here in their own backyard, “books” that are revolutionizing the way kids of all ages all around the world are being made, and there’s nothing.  One photographer suggested if we stood on a corner and assaulted a puppy with an iPad and then added that into a book, we might break thru the TV news ceiling at this point.  And of course, there’s also been the 2012 elections that have sucked up all manner of media attention.

Books Made With iBooks Author

But we feel, even for more than just our own business survival, that it’s important to help tell the story about a book that’s made with iBooks Author that appear on the iPad.

Apple received input from educators and publishers from around the world because Steve Jobs saw books for iPad as a way to make revolutionary changes to the way humans learn.  This was one of his major projects up till the very end of his life.

In January 2012, Apple released iBooks Author software to make what the company calls, “Multi-touch books for iPad.”  Books for the iPad and iPad mini include 3D animations, videos, multi-touch interactive images, puzzles, study guide notecards and now, with the release of the iBooks 3 app—social media.

Because of this development and the rise in published materials for these units now making their way into schools, we are on the verge of a major shift in the development of books and how they are used in the field of education.

Sadly, Apple just isn’t going to overtly promote the revolutionary developmental change in what we have come to know as “books.” They are waging a revolution in education and doing it quietly, but massively through the adoption and placement of technology in the classroom that is unparalleled and replacing the use of PCs and even Macs.

With the iPad mini, Apple is getting into more and more public school districts in America and around the world, which is going to have a profound impact on the way humans learn. More about that later in the series.

 

 

 

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