New Logos for @BP_America? These are funny, but not really

Jun 4, 2010 by

A local photo group I’m a part of here in DFW is about to venture to the Gulf Coast to do some photo essays on the damage that’s happening because of the oil spill caused by BP.  If I had the additional funds, I’d be headed down there with them.  I’m sure it’d be a life-changing event to see, and obviously, something horrific as more and more oil washes ashore each day.

I’m by no means a far-left environmentalist, but the video and photo images I’m now seeing along the Gulf Coast are making me sick to watch.

When I worked in corporate PR on math and science projects for another oil company, one most environmentalists up until the past 44 days loved to hate the most, there was great frustration over how a company like BP could get away with the environmental disasters it’s caused and come across as a good guy.

When BP CEO Tony Hayward said this past weekend that he’d “just like his life back,” I think it’s safe to say that that’s never going to happen.  The life he had before because of this incredible, Biblical-proportion disaster, won’t ever been what it was ever again.  And not just for him.   The video of his comments are in the clip below.

So, as I’ve mentioned before, Clemintine, on Posterous, usually does a fantastic job of finding things on the Net that are truly curious and intelligent to look at.

She posted today, revised BP logos that apparently had been offered to Greenpeace previously over BP wanting to extract oil in Canada.

No, they won’t ever adopt any of these, but it may change what you see in your mind’s eye next time you think about pulling into one of their gas stations or see one of those ads on TV talking about what great environmentalists they are–not.

There are more, but I’ll let you visit Clementine, for those.   If you’re not already following her on Posterous, you should be.

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BP wins stupid PR comment of the day

May 24, 2010 by

Oil company BP is looking for a victory.  Well, I’ll give them one.

They get the award for making the most asinine statement of the day:  Quoting CNN, (I know, an equally asinine thing to do)  “We are going to clear every drop of oil off the shore,” Tony Hayward, BP’s chief executive,  told reporters at Fourchon Beach, Louisiana, where cleanup efforts were under way. “We will remediate any environmental damage and we will put the Gulf Coast right and back to normality as fast as we can.”

Where were his advisers on that one?  Every drop? It’s been a month and they’ve not even been able to stop the leak yet.  Can one even possibly fathom the impossibility of cleaning up every drop of oil?  They can’t even say how much has flowed into the Gulf. 

Rule number 1 after Rule number 1-A of PR: Never make a promise you can’t keep.  That comes right after never lie.

But I understand his position. The news hounds are looking for ultimatums.  They’re looking for something strong.

After all, BP has been rightly been taking a full-fledged PR body blow over the entire situation.  Without question, they’ve gotten away with humongous natural disasters before while all 90 percent of the people of the world think Exxon Valdez when one mentions ExxonMobil.

BP is  finally getting their due for all the PR dollars that have flowed from their coffers into the public domain claiming they’re the environmentally sound oil company.

But to stand there today, when their credibility already has been ignited like the fire on the deck above the leaking well, and claim that “every drop” will be cleaned up leaves I would think most thinking his comments are as much to be believed as their initial projections about how much was leaking into the Gulf to begin with.

Bad move Mr. Hayward.  And that’s why you win an award for the stupid PR comment of the day.

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