Mad Men Season 6 Finale

Jun 24, 2013 by

Mad Men season 6 Finale

In the Season 6 Mad Men Finale, Pete Campbell receives word that his mom has fallen overboard at sea and presumed lost.

In the Season 6 Mad Men Finale, Pete Campbell receives word that his mom has fallen overboard at sea and presumed lost.

I saw last night that one writer at the New York Daily News was talking about how Peggy Olson spent Thanksgiving working late at the office. What he missed was the fact that she wasn’t in her office, she was now working out of Don Draper‘s Office.

  • Peggy Olson, dressed practically as a present, is one that people like to unwrap, but no one wants to keep.
  • “I’m leaving my wife for you.”  How many times has that line been used and worked in the history of mankind? And how seldom it actually ever happens.
  • Don Draper has been kicked out of the firm that he saved. Kinda know that feeling, but alas, there’s a silver lining here. The Chevrolet car they’re bringing to market bombs and it’s a firm stocked with Duck Phillips talent that will help sink that rock to the bottom of the ocean with Mrs. Campbell.
  • Manolo allegedly married Mrs. Campbell, presumably for all her money. Then he helped her fall overboard, if you believe Pete Campbell’s suspicions.  What a surprise he will have to find she has nothing.
  • Bob set Pete Campbell up, in another form of transportation, mind you, to kill off Pete’s career at Sterling Cooper & Partners, by getting him to drive when we all knew that Pete, after trying to get it on with that high school girl, never really learned how to drive. So Campbells have died now in a plane, at sea and a career, in a car. (I almost expected A Day In The Life by The Beatles to start playing, but that’s not how the show works.)
  • Pete’s line, “This is 1968” saying that things like murder on the high seas can’t still be happening. Have we always thought that way about the time in which we live and that only by looking back in time we realize how primitive things were at any particular time compared to the present, of which we will do all over again in a matter of a few years?
  • Pete left SC&P, too, if you didn’t catch that. Bob thinks he’s won there, but like Manolo, is going to find this Chevy account is a downer. (At least for that model of car!!)
  • Trudy seemed happy that Pete was finally “free.”  Free of his mom, free of the agency he’d become miserable at. Free to go to California and start a new. And she was now free to move on without him, which she’d probably been hoping for.
  • It will be interesting to see if they completely write Pete Campbell off into the sunset since next year is the final season and we know where he went–even with a reference to the Beverly Hillbillies.
  • Megan will go to California and not look back. Never a good thing for a second wife to talk about your biological kids.
  • Don said it perfectly when he told her “I don’t want to be here anymore.” It spoke volumes, kinda like how in Mad Men through the years they’ve foleyed over audio that almost sounds like a gunshot when a door slams.
  • I’m not going to miss the oversized eyeballs of Ted.
  • And what of Don Draper? Time it will tell, but I found it ironic that last week Betty was encouraging Sally to go ahead and smoke in front of her on the way back home while they were talking and then seemed mortified and  upset that she’s also taken up drinking. Hello!?! Really?
  • I didn’t think the conversation between Don and Betty was going to go well with Megan. She has long felt like she was living out on an island in the ocean. Now she sees there’s still some underground cables running through the ocean’s waters and the connection is quite clear at the Francis house.

My assumption was that Sally was going to spill the beans to Megan about what she’d seen her dad up to. But with Megan walking out anyways on her own, well, Don skates again.

And then while we’re back on Don, someone had said it’d been funny for the African American kid sitting out in front of the old whore house to have been eating a Hershey’s bar instead of that bright red popsicle. Yeah, but that would have been too hard to see and way too predictable.

  • So it became clear, Don Draper is pretty much done at SC&P.  So is Pete Campbell. I’ve not read Dante’s Inferno, but it’d seem like both of those characters have gone through a series of nine hells–13 if you count episodes–this season and they’ve been given a chance at a new life, one away from the messes that they have helped create, and in turn, have become bigger than they were able to cope with.

Mad Men has had a way of getting us to like/tolerate two characters who in real life, we should not. Both have committed countless atrocities in the lives of those around them. But don’t we all to one degree or another?

Season 7, the final, will certainly be an interesting 12 weeks of TV. I don’t see us all watching a helicopter take off and Don flying off into the sunset. In fact, I’ve had suspicions that he winds up literally being the person to fall out of the SC&P windows like the opening bumper has been teasing us with all this time.  The other trick coming back is how with each season, we’ve pretty much never really picked up from exactly where we left off, so one has to assume we’re going to be in the heart of 1969, well after Christmas, and getting ready for a moon landing. Ah, the conspiracy theorists can run with this storyline–Don Draper meets a NASA executive in a bar and they say they need some help convincing the American public that we actually landed on the moon….

In all seriousness, many have described Season 6 as “boring.” It’s had it’s slow points, but we all have to remember, so does life. There are good days, bad days and those can be followed by either more good ones or bad ones. And that is what shall happen in Season 7.

 

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Chevrolet & Nintendo; Two Brands Getting Social Engagement Right

Nov 9, 2010 by

This past weekend in Dallas was an active one when it came to being a blogger and working with internationally recognized brands Chevrolet and Nintendo.

Through the power of Twitter, over the past two years now I’ve developed an online friendship with Donna McLallen of Chevrolet.  You might know her at @GMTexas and now @DrivePower on Twitter.  (If you don’t, I encourage you to reach out to her.)

As you will recall, back in April I went out to Texas Motor Speedway for the first time in living in the DFW area for almost 10 years.  It rained that weekend so the races ultimately were run on the weekdays, but there came the promise from Donna that I’d be invited back in November.

Well, the weather Saturday was perfect.  I received tickets to go to the special tented area Chevrolet had set up at the track.  I got to take a pit tour.  And then I got to drive one of about 50 Silverados around the track with a driver standing up in the back.   Then I got to go to great seats in the grandstand and watch the race.

But in the midst of all that was the subtle exposure to the new like of Chevrolet cars and trucks.  We all know I’m a huge fan of the Traverse (see TraverseAdventures.com).

It was a completely positive experience.  There was no push.  There’s not even a push to write this post.  It was that comfortable of an event.

SUNDAY WITH NINTENDO

Sunday afternoon proved to be a great experience with Nintendo and their partnership with the American Heart Association.  At the Four Seasons in Irving, I got the opportunity to meet new people, check out the Wii Sports Resort product, and then have a very nice, (and healthy) lunch, and hear from inspirational speaker Hank Wasiak, and three health panelists from the DFW area. (I’m reading Wasiak’s book Change The Way You See Everything now and a review shall follow shortly.)

After a question and answer session, we were invited back down to the display room and were free to play some more before being given a goodie bag filled with a Wasiak’s book, a Nintendo shirt, and a copy of Wii Sports Resort.

Again, the push wasn’t on the products being sold.  The push was on having fun getting fit and a focus on the seven things you can do to get your body healthy that are recommended by the AHA.

Before leaving, we all were encouraged to write a letter to ourselves that will be mailed to us at some future date.  In my letter to me, I encouraged myself to keep moving forward, to keep my focus, and to keep working hard to eat better, exercise and hopefully, live a while longer as a result of doing such.

TWO BRANDS GETTING IT RIGHT

I provided some clues as to what about all this really worked for me, but I’ll refresh.

1) These brands were featuring their products, but there was no heavy-handed “car salesman” push to get me to buy anything.  That makes the experience less stressful.

2) The events were fun and positive experiences.  One got me outdoors and walking (From my Nintendo PT Walking pedometer I walked about 6.5 miles on Saturday at TMS), and the other got me doing interactive exercises in my living room, and provided me with a stimulating, self-motivating book, which is just the sort of thing I read, re-read and then apply.

3) They provided me with new contacts, gave me an opportunity to meet new bloggers and friends, and already have led to some very promising business opportunities.

Over on my ClaxtonCreative.com business site, we talk about the social impact, innovation and invention tactics we use to help clients expand their reach and build strong communities around their products and services.

From the activities this past weekend, I have two new and incredible examples of brands that are getting it right.

Disclosure: I received access into TMS, a Chevrolet t-shirt, was fed and drove around the TMS track one lap while at the TMS event.  Through the Nintendo event, which was arranged by Brand About Town in LA, a contact I made through the Modern Media Man Summit, I received a lunch at the Irving, Texas Four Seasons, a copy of Hank Wasiak’s book, a copy of Wii Sports Resort, and a Nintendo shirt.  I have not been paid in cash by either of these companies to write this piece.

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What Brands Expect Out of Social Media: Quid Pro Quo

Jul 21, 2010 by

Yesterday, the Modern Media Man Summit received it’s greatest level of support to date: A whopping, super duper sponsorship from Chevrolet and General Motors.  This one announcement has taken M3 to a new level of credibility, and today, we’ve been in touch with two other significant sponsors from two other spaces in the marketplace.  

What we as men and dad bloggers now must also come to realize is that it’s now our job to reciprocate in the generosity of Chevrolet and GM,  P&G’s project Man Of  The House, PitchEngine, and iContact, and bring our A-Games to the equation.

In our quest to seek sponsors, we’ve heard from a good many of them about the frustration brands have when they get taken for granted by other bloggers in the past who seemed a little less savvy to the principles of doing business.

Companies are into social media because of the value of the relationships they have with bloggers and social media mavens.  And like all good relationships, there needs to be a balance between give and take.

I’m not speaking on behalf of any of our sponsors specifically, but brands make investments in conferences like M3 so that they also yield a return on their investment.  They are, after all, in existence to make money.  Investing in conferences like M3, is a newer form of traditional marketing.  Likewise, if they make a buy in a local/national newspaper and they don’t see any shifts in purchase trends, they move away from that modality in the future and put it somewhere else where there will be a positive return with measurable metrics.

Seriously, isn’t this how all of us do business?  We try something.  If it brings tangible results, we consider it a success.  If we’re making such investments on behalf of a client and we place their money on something and if in the end, there’s a low ROI, how likely is it that your client is going to let you do it again the following year?

This is one of the prime factors M3 is seeking to make sure doesn’t happen as we assist men and dad bloggers in their formations of partnerships with brands in the future.  Let’s face it, there are some Wanna Be Mom Diva bloggers out there, whom we all know and “love,” who contact brands and say, “Hi, I’m @SuzieSweetieSnazzle on Twitter, and I’d like for you to let me know when I can come pick up:  a car … try out a new phone …  get a whole exercise gym in my house … get a new house to live in … etc. Now, can I come get one tomorrow or when will it be delivered?”

How do you think brands feel when they get this sort of treatment?   How would you feel if you were a brand manager and got a DM from @SuzieSweetieSnazzle? **

My guess is the first thing you’d say to yourself is, “Well, let’s ship one out to Suzie right now!”  Uh, no.

Ultimately, the questions would start with, now how much would that cost me?  How much reach does @SuzieSweetieSnazzle even have?  Oh, she has 69 followers on Twitter, is following 1,996, and has 98 friends on Facebook, and has an Alexa ranking somewhere between 5-6 million worldwide.  Seeing that, you’d say, “Let me pick up the phone and call shipping!”  Uh, no.

Guys, we have our chance to show that we understand how to participate in the social media space with brands.  Several of our guys have been knowingly joking in their tweets about how they’d like to use Chevrolet products for the drive to program to M3 since we made the announcement.  While I’m sure all of us would like to get our own Camaro or Corvette to drive cross country to the event, that’s not what our sponsor has in mind.  (I’m sure they’re happy though to see us using their product names, so don’t let that stop!)

Indeed, they’re trying to reach family men; Guys who are excited to have a turn at the wheel of one of their new lines of Chevrolet or GM SUVs or Crossovers.  (And guys, on a cross-country road trip, it’ll be okay to share the wheel.)

They want us to feature cars that look sleek on the outside, but also are practical enough to use back at home with moms who you have 2.5 kids with; who like 2-2-3 row seating configurations because that means you’re not going to have to fool with a bench row when you get the kids out of the car for school/soccer drop offs; and yet is still sophisticated enough with OnStar, cool gadgets like the back up camera, the Bluetooth connections for your cell phone, and the Bose speakers so you can crank it when you get to drive to the ZippyMart to pick up a gallon of milk at 9:30 p.m or put gas in the car for the next morning’s routine.

And by reaching guys who are interested in those particulars, it’s then where we’re going to be looking for guys who are the mayors of great places to eat on FourSquare, who tell great photo and word stories on Whrrl, who Tweet their business–”Hey Y’all, I just passed a (insert name of cool-looking @Chevrolet product) that looks like the one I’m in & damn, I know I’m hot because she looked hot in hers.”  (Obviously, there’d be the hope at that point that the Mrs. doesn’t follow your Tweets.)

And then there’s the prospect of blogging, posting pictures of your adventure, and, even asking others to write about their experiences in the same make of car. (My example to you of such would be from my relationship with @GMTexas, who loaned me a 2010 Traverse in June and we created www.TraverseAdventures.com)

At Modern Media Men Summit, we’re thrilled to have a sponsor like Chevrolet on board.  They’ve been great to work with and are really excited about coming to Atlanta Sept. 9-11 for our first-ever event.  Obviously, we’re still looking to close the deal on other great brands and get others to join with them.  Our essential point to all brand managers and potential sponsors out there reading this is simple:  As men and dad bloggers, we get it.  We’re happy to do the Quid Pro Quo dance with you in Hotlanta.

Like I’ve said, a sponsor like Chevrolet is fantastic to have aboard as our Platinum Sponsor.  The company that forever has burned the notion of “Baseball, Apple Pie and Chevrolet” has stepped up to the proverbial plate.  Now it’s time for Modern Media Men to bring their bats.  We’ve got some social media hitting to do.

** (For clarity’s sake, I do not know anyone named SuzieSweetieSnazzle and the characters make the name impossible to have on Twitter.)

  1. iFroggy

    Patrick O'Keefe iFroggy

    @daddyclaxton I think that a lot of it has to do simply with how you were raised, too, oddly enough. I’ve been talking with companies and receiving free products since at least 2003 or so, when I would have been 18. I never had the obnoxious, gross sense of entitlement that your post mentions and that I’ve seen in people. Definitely ugly! 17 minutes ago via web

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