Multi-Touch iBooks, interactive books for the iPad, iBooks for iPad–What are we gonna call them?

May 16, 2012 by

It’s time to come up with a name for the multi-touch books for the iPad, the interactive books for the iPad sold in the iBooks store, iBooks 2, that have been made in iBooks Author that are vastly different from the Amazon Kindle books or the Barnes and Noble books for the Nook.  We wish Apple had branded them with a specific name–like Siri is to voice commands.

If you do a Google Keyword review of any of the terms used above to describe these books, something has to be done because the nomenclature isn’t working.  If fact, it’s down-right confusing.

What Makes A ‘Multi-Touch Book For the iPad’ Different?

We’re citing, “Multi-Touch books for the iPad” because that’s what Apple calls them on their site. Have you done a Google Keyword Search on that term lately?  There are 22 global searches for it monthly. In the “Local Monthly Searches” category, Google lists ”    –    “.  That’s not good.

These books are fundamentally different than any other book available on the market today, but the lack of a branded name that’s sticking, is making people who hear us describe them look at us like we’re talking another language, and apparently, we might as well be doing that.

Videos In Books

But when you show someone one of these “books” and they see the books have video in them, and 3-D animations, quizzes, photo galleries, and scrubable timelines, they go, “Wow!” We’ve even seen young 20 somethings jump back in amazement and church preachers raise an eyebrow in surprise.

The Al Gore Our Choice  book (Classified as an “Interactive App” on the iTunes store)  has nearly an hour’s worth of video in it.  Nothing on Kindle nor Nook even comes close.

Vook.com

This screen shot of the Vook.com comparison page really is an eye-opener:

Vook.com offers services to create eBooks that also can be published on the iPad and a multitude of other devices.  And because it can embed video, does that make it an interactive book?  Does that also make it a multi-touch book for the iPad?

Charts and Graphs

There are charts and graphs in these books created in iBooks Author, the software released by Apple in January.  And yet, they’re also different than say, the Al Gore book, which while it can be classified as an interactive book for the iPad, it was built in the iOS API and not in iBooks Author.  (In Gore’s book the charts and graphs are interactive.  In iBooks Author, at least for now, they’re static and can’t even be enlarged on the page.)

But it’s not like an e-Pub book either that was simply converted in Adobe’s InDesign program and exported out.  That kind of book can also be loaded up to iTunes and sold.  But it’s not going to be “multi-touch” capable.

Classification Needed Now

As someone who is about to release a major publication into this arena, it’s frustrating that there’s no clear-cut way to describe what we do.

But on the other hand, we always say in a campaign that it’s better to define yourself than have someone else do it for you.

It’s so early in the development of this field of publishing.  iBooks Author wasn’t even released until January 2012.  But it’s undeniable, to cut through the confusion of what this specific category is, Apple should have given it a specifically branded name and not left it as a descriptive, non-descriptive entity.  Maybe the thought was that all iBooks will eventually include video, 3-D animations, etc. but for now, they don’t.  So when someone tells you they know what an iBook is and then proceed to describe a publication exported from InDesign, it takes about five more questions to get to the fact you’re talking about two different things….

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Day One of Adobe Creative Cloud Review–Still Feeling Like Christmas Morning!

May 12, 2012 by

We’ve had a great 24 hours of creative development using the newly released Adobe Creative Cloud CS6 tools uploaded for public use and consumption on May 11, 2012.  At the end of Day One, it still feels like Christmas Morning.

Last week we began a major HTML 5 overhaul of our site and refocused our company’s mission on the niche industry of interactive books for the iPad.  We still do PR and we still do web design, startups and photography and video work.  But going forward, our primary focus is on “making things glow.”

And so today we’ve posted a new video bumper you will begin seeing in all Claxton Creative, LLC produced videos.  This 12-second video is the result of multiple hours of testing, designing, editing, experimenting, reformatting and at times, near frustration.  But alas.  We have something designed we are quite proud to show.

The tools used to make this piece included Photoshop Extended CS6, Illustrator CS6, Premier Pro CS6 and Media Encoder CS6 from Adobe.  The audio tracks were built using Garage Band and they were all put together using a 17″ 2.4 Ghz Intel  Core i7 with 8 GB 1333 MHz RAM.

Yesterday we upgraded the RAM from the standard 4 GB that the machine came with to 8 GB through a purchase from Crucial.

The only issue we have had yet was when we tried to do a lot of sound editing in Premier Pro yesterday and it kept crashing.  But it appears that we should really have been using Audition CS6 instead, so maybe that’s the rub. We’ll see.

But all in all, we could not be happier with the release of all of these incredible tools, and for us, because we already owned Photoshop CS4, are only costing us $29.99 per month for one year.  Hopefully, we’ll be selling interactive books for the iPad at the rate of a bazillion a day by next May and we won’t really worry about it going to $49.99 a month…

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Leading The Development In Interactive Books for the iPad

May 5, 2012 by

At Claxton Creative, we have a long and storied history of being on the cusp of new development and now our full attentions are on the incorporation of HTML 5, XML, CSS 3 and the development of Interactive Books for the iPad.  Yes, we still are a public relations firm and we build great websites, work with authors on promoting their work, do video editing, photography, news release writing, crisis communications and all of the full-service traditions you have come to expect from us.  But we see an explosive growth potential in the future of Interactive Books for the iPad and we have set our focus on heading on leading the way into this new and fascinating field of development.

When Apple released iBooks Author in January, we heralded it as a great day.  Today, after a few months of tinkering under the hood, we see it and other products coming along as the spring board to an entire new field of publishing and any authors, professors, teachers or anyone who ever thought about an instruction manual we are encouraging to talk to us, and talk to us now, about how we can bring you into this field as an early adopter and leader in your space.

We have assembled a team of writers, editors, designers, graphic artists, photographers and HTML 5, CSS 3 and XML specialists from around America to work with us.  If you are on another continent, we want to work with you, too.  This clearly can become a series of global projects for the increased benefit, wisdom and knowledge of people around the world.

Do you almost have your next book ready to send to a publisher?  Do you want to do something extraordinary?  Something incredibly interactive that will be ewed and awed by “kids” of all ages?

Please give us a call today at 972-863-8784.  We are ready to put a team together and get your book’s elements shot, laid out, and designed in as fast a time as possible and get you into this new and wide-open market space.

2012: Science and Prophecy of the Ancient Maya

We fast are nearing completion of Dr. Mark Van Stone’s 2012: Science and Prophecy of the Ancient Maya through our project, The Wonders Expedition.  We will begin to share more of our findings about how to make these cool, interactive books as time goes along.


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