Leading The Development In Interactive Books for the iPad

May 5, 2012 by

At Claxton Creative, we have a long and storied history of being on the cusp of new development and now our full attentions are on the incorporation of HTML 5, XML, CSS 3 and the development of Interactive Books for the iPad.  Yes, we still are a public relations firm and we build great websites, work with authors on promoting their work, do video editing, photography, news release writing, crisis communications and all of the full-service traditions you have come to expect from us.  But we see an explosive growth potential in the future of Interactive Books for the iPad and we have set our focus on heading on leading the way into this new and fascinating field of development.

When Apple released iBooks Author in January, we heralded it as a great day.  Today, after a few months of tinkering under the hood, we see it and other products coming along as the spring board to an entire new field of publishing and any authors, professors, teachers or anyone who ever thought about an instruction manual we are encouraging to talk to us, and talk to us now, about how we can bring you into this field as an early adopter and leader in your space.

We have assembled a team of writers, editors, designers, graphic artists, photographers and HTML 5, CSS 3 and XML specialists from around America to work with us.  If you are on another continent, we want to work with you, too.  This clearly can become a series of global projects for the increased benefit, wisdom and knowledge of people around the world.

Do you almost have your next book ready to send to a publisher?  Do you want to do something extraordinary?  Something incredibly interactive that will be ewed and awed by “kids” of all ages?

Please give us a call today at 972-863-8784.  We are ready to put a team together and get your book’s elements shot, laid out, and designed in as fast a time as possible and get you into this new and wide-open market space.

2012: Science and Prophecy of the Ancient Maya

We fast are nearing completion of Dr. Mark Van Stone’s 2012: Science and Prophecy of the Ancient Maya through our project, The Wonders Expedition.  We will begin to share more of our findings about how to make these cool, interactive books as time goes along.

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Using @Hypeapp from Tumult Adding An HTML5 Kickstart To WordPress Site

Apr 9, 2012 by


Deutsch: HTML5 Logo English: HTML5 official lo...

Deutsch: HTML5 Logo English: HTML5 official logo (official since 1 April 2011, see FAQ) Français : Logo HTML5 ‪中文(简体)‬: HTML5标志 ‪中文(繁體)‬: HTML5標識 (Photo credit: Wikipedia)

I downloaded Tumult’s Hype about 3 p.m. and started playing with it and through a little manipulation and searching through their very generous support forums figured out that through Dropbox, adding an HTML 5 animation into a WordPress blog post is as easy as 1, 2 and 3.

Loading An Animated Logo To The Wonders Expedition Website

I’ve only begun to play with this, but it feels like Christmas Morning! The user interface for Hype is easy to use and straightforward.  The user support, FAQs and forum posts are easy to read, follow and have plenty of visual and text support.

Just playing and keeping things simple, I took the TWE logo and put it into the Hype timeline.  I then rotated Y axis of the logo back -60° and then set a second keyframe two seconds later.  At the second keyframe I set the Y Axis back to O°.  At the beginning keyframe I also set the opacity back to 0 so that as it did the build it brought the logo to 100 percent.

Then I went in and added text, having it fly in on the same Y Axis and percentages.

Then I went to Export.

I tried to use the HTML file upload and was able to do that with Fetch via FTP.  I got the page: http://thewondersexpedition.com/TWELogo2.html to work. But when I took that code as recommended and tried to embed it into an actual HTML setting on a post, I could not get it to work.

Ultimately, I tried the Export > to Dropbox public folder route and then added in the coding:

<iframe src=”http://dl.dropbox.com/u/2269153/TWELogo/TWELogo.html” frameborder=”0″ width=”600px” height=”450px”></iframe> and it works like a charm.


You can see an example of this very simple format working in Hanna Pethen’s post about the ancient Egyptian story, The Shipwrecked Sailor.

I’ve only begun to play, I mean, work with Hype, but it’s going to be every bit worth the $49.99 to buy it and then use it, taking all my sites and client sites into HTML5 with honor and glory and a lot of pizzaz.

This product is very much worth a go–if you have a Mac!

Other Uses For Hype

Of course the real reason for learning how to use Hype is to employ it as we continue to rapidly move forward with the development of our Interactive Books for the iPad.  More about that, soon!


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Interactive Books for the iPad Way of the Future

Mar 29, 2012 by

Today via our special project, The Wonders Expedition, we have launched our first Kickstater.com campaign to raise $57,766 to fund an expedition to Peru in June/July with a small team of professional photographers and writers to capture the adventure and excitement that makes up Machu Picchu, one of the New Seven Wonders of the World, and bring that information back so that we can create one of the most advanced and incredible Interactive Books for the iPad yet.

If you’ve not seen what an Interactive Book is all about, well, you’re missing out on an incredible high-def, hi-res edutainment product that is going to chance the way we learn.  It’s already doing that, but we are just at the beginning of where Interactive Books are headed.



We chose to highlight Machu Picchu in Peru because it is a Wonder of the World, but also because it’s one of those places most people on the planet never are going to be able to visit.  Indeed, the Peruvian government already has limits of 2,500 people per day who can access the site because it simply cannot handle the massive foot traffic.  Not to mention it’s in a remote area of the Andes and travel costs there, well, we could go on….

But another interesting and exciting fact is that exactly 100 years ago this year, American Archeologist and explorer Hiram Bingham was doing the exact same thing as we are now–raising money to go back to Machu Picchu, which he had “re-discovered” in 1911, and do a proper exploration of the site.  He’d only done a one-day climb in the area in 1911.  The 1912 expedition was where things really got interesting.

And so, 100 years later, we are taking high-definition cameras, and cameras with as many mega-pixel sensors as there are stars, and going back to Machu Picchu to capture the details that Hiram Bingham may have observed, but based on 1912 technology, had no way to bring back and share with the rest of the world.

Interactive Books

Al Gore‘s Our Planet is a great  example of what we’re working on.  The video of the young man at a recent TED convention doing a presentation really was exhilarating.  But it’s just the beginning.

3-D animations, graphs, charts, all that is becoming standard in these new tools of learning.  With the team of experienced photographers, writers, graphic artists and marketers, we think we are on the right track toward the future with these great books.

We invite and encourage you to check out our Kickstarter.com campaign.  Please strongly consider contributing to the campaign and joining our team, just like Hiram Bingham accumulated the best he could gather 100 years ago.

Makes you wonder who will be writing about us this time in 2112, too, doesn’t it!?

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iBooks Author, We Have Been Waiting Since The Beginning of Time

Jan 19, 2012 by

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

We were told a story a few weeks ago about how at one point in time Steve Jobs had about 400 engineers at Apple working exclusively on iBooks Author, the new app released by Cupertino today that essentially turns all of us into Johannes Gutenberg.

University officials we’ve already talked  with today are quite pleased with the product.  It’s going to make a difference in the world of academics.  We’ve also heard from those in the textbook industry who say without content, Apple’s release today matters not.

We beg to differ.

The Wonders Expedition™

On our new upstart project, The Wonders Expedition, we’ve been working on an app for mobile devices that will replace the set of headphones one rents when they visit a historic park or museum.

With iBooks Author, we’re now directing our attentions to writing a series of interactive books that will allow a person to take that tour in person, or in their living room with almost as incredible experience in either place.

If you’re a writer, graphic artist, programmer, photographer, or videographer, we’re interested in talking with you about our great project.  Please just go to ClaxtonCreative on Twitter or Facebook, or jump over and LIKE our Facebook page for TWE, or follow us on @Archeoastronomy and when we follow back, send us a DM.

Things We Already Know

Apparently one has to be running Lion for iBooks Author to work.  The Life on Planet Earth book one can read on their iPad, but we can’t seem to find it on iPhone, even after upgrading to iBooks 2.

iBooks Author works much like Pages or Keynote to set up and use.

At this writing, the HELP pages aren’t loading, as in Apple doesn’t seem to have uploaded their content yet.  Will check back soon.





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All Smooth with iOS 5 and Lion 10.7.2, Except

Oct 13, 2011 by

UPDATED 10/14/11 1:14 p.m.:  I figured out this morning what happened.  When iCloud went down at one point yesterday, it took that account offline, so when it came back on, it didn’t because of the requirement to manually bring it back online.  All is well now.

All has gone well with the updating.  It took a heck of a long time, but hey, this has never been done before so hats off to Apple.

I have had issues today with intermittent connectivity to Mail on the Mac.  Right now it shows this:

Mail is working on my iPhone 4 and the iPad.  But it’s the Mac that filters out all the crap email that I get thanks to sneaky wording in Facebook Apps and the like.  So I’ve been offered a snazzy new bra today and some other stupid stuff.

Anyone else having similar issues?

As you can see from the iCloud update link, all is running fine.  Except mine.  http://www.apple.com/support/icloud/systemstatus/

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